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"Saat ini teknologi informasi dan komunikasi telah menjadi bagian yang tidak dapat terpisahkan dalam organisasi bisnis. Walaupun demikian, dampak TIK terhadap produktivitas perusahaan di negara-negara berkembang masih menghadirkan ketimpangan produktivitas yang dikenal dengan istilah paradoks produktivitas. Penelitian ini dilakukan dengan tujuan memperoleh kejelasan mengenai hubungan antara penerapan TIK dengan produktivitas perusahaan-perusahaan di Indonesia. Variabel inovasi dan modal sosial dipilih sebagai variabel mediasi untuk menjelaskan dugaan paradoks produktivitas. Teknik analisis yang digunakan adalah model persamaan struktural (SEM) berbasis varian atau komponen yaitu PLS (Partial Least Square). Hasil penelitian ini menemukan bahwa berdasarkan uji F variabel penerapan TIK, inovasi dan modal sosial secara simultan berpengaruh signifikan terhadap produktivitas perusahaan dengan persentase keberpengaruhan (R Square) sebesar 49%. Berdasarkan uji-t, secara parsial inovasi dan modal sosial masing-masing berpengaruh signifikan terhadap produktivitas perusahaan, sedangkan penerapan TIK tidak berpengaruh terhadap produktivitas perusahaan. Berdasarkan uji Sobel diperoleh hasil bahwa penerapan TIK berpengaruh signifikan terhadap produktivitas perusahaan secara tidak langsung melalui inovasi dan modal sosial.

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Currently, information and communication technologies have become inseparable part of the business organization. Nevertheless, the impact of ICT on firm productivity in developing countries is still present productivity inequality known as the productivity paradox. This research was conducted in order to obtain clarity on the relationship between the ICT adoptions to productivity firms in Indonesia. Innovation and social capital variables selected as a mediating variable to explain the alleged paradox of productivity. The analysis technique used in this research was structural equation model (SEM) based on a variant or a component of the PLS (Partial Least Square). Results of this study found that the test based on the F variable application of ICTs, innovation and social capital simultaneously have significant effect on the productivity of thecompany by the percentage of the effect (R Square) by 49%. Based on t-test, each innovation and social capital partially have significant effect on the productivity of the company, while the ICT application had no effect on the productivity of the company. Based on Sobel test result, the ICT adoption impacts on productivity of the firms indirectly through innovation and social capital."

"Teknologi mengubah perilaku masyarakat dunia hari ini. Penelitian bertujuan untuk menjelaskan hubungan relasi positif antar laten variabel brand orientation, brand knowledge, brand involvement dan brand commitment terhadap brand equity suatu organisasi, dengan kebaharuan variabel di moderasi organization change readiness untuk perusahaan business to business (B2B), khususnya Internet Service Provider (ISP) di negara berkembang. Survei online mengikuti metode purposive sampling kepada 68 responden perusahaan dan dilakukan analisis menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan adanya relasi brand commitment terhadap internal brand equity dengan moderasi organization change readiness namun tidak terbukti adanya hubungan langsung dari internal brand equity dan brand equity.

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Technology changes people behavior in today society globally. Reseach objective is to explain positive relationship between latent variables of brand orientation, brand knowledge, brand involvement, brand commitment to brand equity in organization, by novelty in moderation organization change readiness at business to business (B2B), especially to internet service provider (ISP) in developing country. Online survey uses purposive sampling at 68 company respondents and analysis using Partial Least Square (PLS). Result shows relationship between brand orientation, brand commitment to internal brand equity with moderation organization change readiness, however there is no proof established relationship between internal brand equity and brand equity."