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Hasil Pencarian

Ditemukan 5 dokumen yang sesuai dengan query
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Bernardus Erry Nugroho
"Driven by the challenging business environment as to the commoditization of voice services, the rise of mobile broadband technology and the changes in the competition landscape telecom operators are at the urgent need to redefine their business model. This thesis discussed the business model transformation of telecom operator by taking a case of PT. XYZ. The study was a qualitative study. The result of the study showed the success of PT. XYZ in adopting new business model in the broadband era as a basis for the company?s long term growth. However the study also found that the revenue growth from the broadband was still insufficient to compensate the declining growth of voice revenue. The study further suggested PT. XYZ to engage in the innovation industry to secure its sustainability."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
T32208
UI - Tesis Open  Universitas Indonesia Library
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Niken Fabiola, aauthor
"ABSTRAK
Tesis ini membahas analisa keberhasilan atau hasil dari strategi pada tingkatan
bisnis yang dilakukan oleh perusahaan korporasi media yang diambil setelah
disesuaikan dengan kondisi dimana perusahaan berada pada struktur pasar.
Penelitian ini menggunakan metode pendekatan kualitatif dengan metode
deskriptif dan menggunakan teknis analisis naratif. Hasil penelitian strategi paket
iklan bundling yang dirasa sebagai turunan strategi konvergensi media, dengan
menjual paket iklan lintas media dalam jangka pendek memang menguntungkan
namun dalam jangka panjang tidak menguntungkan karena akan merugikan salah
satu media. Strategi jangka panjang padahal dibutuhkan untuk bertahan dalam
kondisi pasar persaingan sempurna dan agar tetap menjadi “market leader”.
Sehingga dihasilkan rekomendasi bentuk strategi paket iklan bundling yang lebih
sesuai dengan strategi konvergensi.

ABSTRACT
This thesis discusses the analysis of the success or outcome of the strategy at the
level of business done by the company in the corporate media taken after
adjusting to the conditions in which the company is in the market structure. This
study uses a qualitative approach with descriptive methods and technical TODD
narrative analysis. The results advertising package bundling strategy is perceived
as an instance of media convergence strategy, to sell cross-media advertising
packages are beneficial in the short term but in the long run is not beneficial
because it would harm one of the media. Whereas long-term strategy is needed to
survive in conditions of perfect competition and in order to remain a "market
leader". So that the resulting recommendation form advertising package bundling
strategy is more in line with the strategy of convergence."
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Hosmer, La Rue
New York: McGraw-Hill , 1985
658.022 HOS c (1)
Buku Teks  Universitas Indonesia Library
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New York : Business International Corporation,, 1991
658.401.2 BUS g
Buku Teks  Universitas Indonesia Library
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Vernon-Wortzel, Heidi
New York: John Wiley & Sons, 1997
658.401 2 VER s
Buku Teks  Universitas Indonesia Library