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Abstrak :
This research analyse individual motivation in anime-manga (Japanese animation and comic books) fans communities to consume the non-dominant media and how it constructs their social identity. Through a multi-level analysis comparative and narative methods integrating micro, messo and macro factors this research finds that individual choose anime-manga as the base of their identity.

Abstrak :
[Skripsi ini membahas ideologi dalam serial animasi Gora Samocvetov dengan melihatnya melalui fungsi narasi di setiap filmnya. Teori nasionalisme dan hegemoni digunakan untuk membuktikan adanya ideologi dalam serial animasi tersebut. Adapun fungsi narasi itu sendiri dianalisis secara struktural dengan metode naratif Propp. Hasil analisis membuktikan bahwa terdapat beberapa ideologi dalam serial animasi Gora Samocvetov, khususnya nasionalisme, patriotisme, kolektivisme dan hegemoni. Hal ini juga membuktikan bahwa hingga saat ini serial animasi di Rusia masih digunakan sebagai alat hegemoni demi menyampaikan pesan-pesan ideologi, khususnya terhadap anak-anak sebagai generasi muda., This thesis discusses the ideology in the animated series Gora Samocvetov to see through the function of narrative in each film. Nationalism and hegemony theories were used to prove the existence of ideology in this animated series. The function of the narrative itself was structurally analyzed using Propp narrative method. The results of the analysis proves that there are some ideologies in the animated series Gora Samocvetov, especially nationalism, patriotism, collectivism and hegemony. It was also proved that until now Russian animated series is still used as a hegemonic tool to convey messages of ideology, especially to children as young generation.]