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Abstrak :
ABSTRAK
Video sebagai suatu bagian dari media massa, memiliki berbagai fungsi dalam masyarakat. Dengan adanya video yang ditampilkan oleh berbagai media massa, dapat mengubah perspektif masyarakat akan berbagai hal juga dapat menjadi sebuah agen kontrol sosial masyarakat, salah satunya perspektif dan kontrol sosial terhadap perlindungan satwa. Video dianalisis dengan menggunakan teori Agenda Setting, Kontrol Sosial dan Kriminologi Hijau, penulisan ini berusaha untuk membuktikan bahwa video dapat digunakan sebagai agen kontrol sosial terhadap perlindungan satwa.

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ABSTRACT
Video as a part of the mass media, has a variety of functions in society. With the video shown by various media, they can change people 39 s perspectives and also can be as an agent of social control, either perspectives and social control over wildlife protection. The video analyzed by using the theory of Agenda Setting, Social Control and Green Criminology, this paper seeks to prove that the video could be used as an agent of social control over wildlife protection.

Abstrak :
"Since its original publication in 1975, this groundbreaking work has awakened millions of people to the existence of "speciesism," our systematic disregard of nonhuman animals, inspiring a worldwide movement to transform our attitudes to animals and eliminate the cruelty we inflict on them. In 'Animal Liberation', author Peter Singer exposes the chilling realities of today's "factory farms" and product-testing procedures, destroying the spurious justifications behind them, and offering alternatives to what has become a profound environmental and social as well as moral issue. An important and persuasive appeal to conscience, fairness, decency, and justice, it is essential reading for the supporter and the skeptic alike." -- Back cover.