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"Tesis ini membahas periklanan Pertamina terhadap ekuitas merek pelumas Fastron. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif. Model penelitian yang digunakan adalah untuk mengukur efektivitas iklan terhadap brand equity dan intention to buy. Hasil penelitian menyarankan bahwa Pertamina harus meningkatkan aktivitas komunikasi pemasaran Fastron untuk meningkatkan brand equity terhadap Fastron, memperkuat image produk Fastron dalam setiap aktivitas komunikasi pemasarannya agar konsumen yakin akan kualitas yang ditawarkan oleh Fastron dan membina kerjasama dengan para influencer.

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The focus of this study is the advertising at Pertamina to brand equity of Fastron oil. The purpose of this study is to analyze how significant advertising towards brand equity and intention to buy. This research is quantitative descriptive. The data were collected by means of deep interview and questionnaire. The researcher suggests that Pertamina should improve marketing communication of Fastron to enhance brand equity, strengthen the image of Fastron in every marketing communication activities to convince the product quality and cooperate with the influencer."

"Tujuan dari penelitian ini adalah mengkomparasi pembinaan UMKM bagi penerima kredit mikro yang disalurkan oleh KJK-PEMK Karet Tengsin DKI Jakarta dan UKM Center FEB UI dengan memakai 9 indikator yang dikembangkan Feurstein. Ini dikombinasi dengan analisa SWOT atas masingmasing program. Pembobotan dilakukan melalui hasil olahan kuesioner terhadap Mitra Binaan dan Pemanfaat.Hasilnya menunjukkan bahwa Mitra Binaan UKM Center FEB UI memeberikan penilaian kepuasan lebih tinggi terutama dalam pembinaan dan pendampingan, sementara dari sisi KJK-PEMK maka efisiensi dan kemudahan informasi tentang program menjadi faktor kekuatan yang menonjol. Program KJK-PEMK hanya melanjutkan program pemerintah sebelumnya, sementara UKMC FEB UI lebih aktif. Terdapat distorsi pemanfaatan dari masing-masing program digunakan untuk keperluan pribadi dan ini menjadi saran perbaikan program di masa depan.

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The objective of this study is to compare the development of success coaching UMKMs through KJK-PEMK Karet Tengsin DKI Jakarta and UKM Center FEB UI, using 9 indicators developed by Feurstein. This combined with a SWOT analysis for each program. Scoring is given through the questionnaire method toward beneficiaries.

The results showed that the partners UKMC give higher satisfaction ratings, especially in coaching and mentoring. In terms of KJK PEMK the efficiency and ease of info about the program become a prominent force factor. KJK-PEMK program just continue the previous government program, while the SME Center FEB UI more active. There is a distortion of the utilization of each program are used for personal purposes and it became suggestion improvement program in the future."

"This thesis discuss the cohesion devices on movie advertisement which played at movie theatre which content in newspaper public action in Jakarta in190s, 1960s, and 1970s. This thesis is descriptive research which the data source comes from the past. Theo bjective of this research is to compare and describe the cohesion devices appears most of every decades. Results from this research is grammatical and lexical cohesion which were presented by Halliday and Hasan appeared in three decades; this type of cohesion devices that appear most in thus three decades is repetition."