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Ditemukan 552 dokumen yang sesuai dengan query
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Arens, William F.
Contemporary advertising
Boston: Irwin /McGraw-Hill, 1999
659.1 ARE c
Buku Teks SO  Universitas Indonesia Library
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Caples, John
Tested advertising methods
Englewood Cliffs, NJ: Prentice-Hall, 1974
659.1 CAP t
Buku Teks SO  Universitas Indonesia Library
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Felton, George, 1947-
Advertising concept and copy
Englewood Cliffs, NJ: Prentice-Hall, 1994
659.1 FEL a
Buku Teks SO  Universitas Indonesia Library
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Jefkins, Frank William
Periklanan
Jakarta: Erlangga , 1996
659.1 JEF p
Buku Teks SO  Universitas Indonesia Library
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Lane, W. Ronald
Advertising : a framework
New Jersey: Prentice-Hall, 2001
659.1 LAN a
Buku Teks  Universitas Indonesia Library
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Mooij, Marieke K. de
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
New York: Prentice-Hall, 1991
659.1 MOO a
Buku Teks SO  Universitas Indonesia Library
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Vardar, Nukhet
Global advertising: rhyme or reason / Nukhet Vardar
London : Paul Chapman, 1992
659.1 VAR g
Buku Teks SO  Universitas Indonesia Library
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Wells, William D.
Advertising : principles and practice
Englewood Cliffs, NJ: Prentice-Hall, 1992
659.1 WEL a
Buku Teks SO  Universitas Indonesia Library
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White, Roderick
Advertising : what it is and how to do it
London: McGraw-Hill, 1993
659.1 WHI a
Buku Teks SO  Universitas Indonesia Library
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Shimp, Terence A.
Periklanan promosi : aspek tambahan komunikasi pemasaran terpadu; Jilid I
Jakarta: Erlangga, 2003
659.1 SHI p I
Buku Teks SO  Universitas Indonesia Library
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