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Abstrak :
ABSTRACT This thesis tests the model that the demand of equity mutual funds in Indonesia was affected by three factors, the three factors that being tested was the rate of return on equity mutual funds, the rate of return on certificates deposit and the gross domestic product. This research use data from year 2000 until year 2009 and in data were in quarterly manner. The time series data were statistically tested and proven to be stationary so, the result of this thesis presents the behavior of the demand of equity mutual funds as a whole not only to that particular period. Using the co integration test, this .research proven that "factors that significantly affect the demand of equity mutual funds are varies according to its time frame. In long-run the gross domestic product is the factor that significantly affects the demand of equity mutual funds. In the short-run the changes of the rate of return on equity mutual funds current period and the changes of the demand or the price of equity mutual funds are the factor that significantly affects the demand on equity mutual funds. In the last model which is the error-correction model the changes of the rate of return on equity mutual funds current period and the rate of return of equity mutual previous period are the factors that significantly affect the demand of equity mutual funds.

Abstrak :
ABSTRACT
This thesis analyzed important factors in driving consumer preference toward SIM card brand. To understand what factors drive SIM card brand choice, the thesis analyzed two association importances: stated importance and derived importance. While stated importance was calculated by asking consumers directly what characteristic is important to them, derived importance was calculated by using Jaccard Similarity Coefficient. Good network quality, cheaper SMS tariff, and cheaper voice call rates were deemed as the most important factors in driving consumer preference toward SIM card brand. Different factors were obtained among different age group, and among GSM and CDMA users.