Ditemukan 4 dokumen yang sesuai dengan query
Azilahwati binti Adam
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Current technological advances, particularly in information and communications technology (ICT) and social media have sparked a phenomenon in the business world. The existence of social commerce (s-commerce), which is a combination of e-commerce and social media, has opened up greater opportunities for SMEs in Malaysia. The use of s-commerce as a medium for marketing and buying and selling is capable of helping SMEs to increase the sales and profitability of their businesses. However, according to ...
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Universitas Pelita Harapan. Jurusan Manajemen, {s.a.}
338 DEREMA 11:1 (2016)
Artikel Jurnal Universitas Indonesia Library
S Patrio, Shine Pintor
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This study investigates the factors affecting borrowing intention among young entrepreneur of Indonesia TDA community based on the Theory of Planned Behavior (TPB). About 100 questionnaires were accepted and analyzed using structural equation modeling (SEM) in determining the relationships. The results show that borrowing intention amongst young entrepreneur of Indonesia TDA community is influenced by attitude, subjective norms, perceived behavior control, self identity, situational temptation, and past behavior. The young entrepreneur of Indonesia TDA community ...
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Universitas Pelita Harapan. Jurusan Manajemen, {s.a.}
338 DEREMA 11:1 (2016)
Artikel Jurnal Universitas Indonesia Library
Patricia, Silange
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This research studied the relationship between entrepreneurship education and entrepreneurial intention of University Students. Following original research by Zhang, Duysters, Cloodt (2014), Ajzen's theory of planned behavior and Shapero's entrepreneurial event model would be incorporated to identify the effect of exogenous variables such as entrepreneurship education, prior entrepreneurial exposure, perceived desirability and feasibility towards entrepreneurial intention in university students. Furthermore, this study aimed to investigate the selection hypothesis of entrepreneurship education for entrepreneurial intentions. Lastly, ...
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Universitas Pelita Harapan. Jurusan Manajemen, {s.a.}
338 DEREMA 11:1 (2016)
Artikel Jurnal Universitas Indonesia Library
Chairungruang, Saifon
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Despite the extensive developments in entrepreneurship theory over recent decades, there is a lack of empirical studies examining the influence of owner situationally specific motivation on firm performance focusing on small and medium sized enterprises (SME) in New Zealand. The present study attempts to bridge this gap. At the same time, it responds to calls to extend performance measures to include non-financial outcomes by using organisational citizenship behaviours – OCB – as a performance measure. ...
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Universitas Pelita Harapan. Jurusan Manajemen, {s.a.}
338 DEREMA 11:1 (2016)
Artikel Jurnal Universitas Indonesia Library
