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Abstrak :
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers. Contents Foreword /​ by Kevin Roberts Introduction Case stories. Lovemarks ; Xploring ; People power ; Tribes ; Virality ; Rallying cries ; More than a brand ; Forging relationships ; Body language ; Teasing the senses ; Blood relations Conclusion. Notes