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"The idea of self-regulation as an instrument capable of mitigating socially undesirable practices in industries, such as corruption, environmental degradation, or the violation of human rights, is receiving substantial consideration in theory and practice. By approaching this phenomenon with the theory of the New Institutional Economics, Jan Sammeck develops an analytical approach that points out the critical mechanisms which decide about the effectiveness of this instrument. By integrating theory with practical examples of self-regulation, this study highlights the necessity to look at the institutional incentives of an industry, in order to come to a sound judgement about the feasibility and effectiveness of this instrument in a given situation."

"In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries."

"Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators' back-offices and for cruisers' consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume."

"A sound theoretical framework presenting the conceptual path that in turn elaborates the tools necessary to explain the intertwined relationship between globalization, corporate culture, national culture and modernization is to be firstly developed. The design of this dissertation aims to embed in this theoretical framework methodologically reliable empirical data rather than fragmented personal experiences in regard to the intercultural processes within German enterprises as a result of internationalization and globalization."

"Multinational organizations increasingly face international and national laws, regulations, and internal policies they must comply with. Katharina Wulf explores the development of corporate codes of conduct and the emergence of ethics and compliance programs in multinational organizations and analyzes various expert interviews with chief ethics and compliance officers. Based on the results, the author suggests a model of an ethics and compliance manual, providing detailed instructions on how organizations can construct effective ethics and compliance programs."

"The aim of European retail research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. European retail research welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research, based either on large-scale empirical data or on the case-study method. "

"In this book, the author suggests that firms have basically two options to control project work beyond their boundaries and beyond their vertical command chains. The assumption is discussed against various theories of the firm as well as control theory and empirically tested by analyzing firm engagement in Eclipse open source projects as well as communication work in the Linux kernel project."

"Researchers are increasingly trying to improve our understanding of how environmental innovation can be generated and spread across markets. Most previous studies, however, have focused on technology and not on the actual instrument of change : the greentech firm. Philipp Hoff, author of the present study, attempts to correct this imbalance by providing insights into the emerging German greentech industry. He develops and tests an integrated, interdisciplinary theoretical framework for assessing the relationships between innovation, growth and financing from a firm-level perspective, overcoming objections put forth by contemporary business research in the fields referred to."

"Hedge funds have started to play an important role in financial markets during the last decade. They have affected important aspects of financial intermediation such as asset allocation decisions and corporate governance. Julian Holler provides an excellent theoretical and empirical analysis of these issues. His analysis offers strong support that hedge funds enable investors to improve asset allocation decisions. Consequently, hedge funds are an interesting alternative asset class for institutional investors. In contrast to results for the U.S. capital market his research provides evidence that hedge fund activism does not persistently increase the value of firms in Germany. This result suggests that the institutional environment has a strong influence on the effectiveness of corporate governance mechanisms."

"Firms have discovered that open source (OS) communities can be valuable sources of innovation. However, the access for firms to these communities turned to be intricate. One proven way of how firms can enter OS communities is via their personnel (“men on the inside”). Focusing on firm-sponsored OS communities, Viktor Lee detects the specific functions of MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm’s development process with the help of the MOI."