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Abstrak :
ABSTRACT
Malasari village is a village located Within the Halimun Salak Mountain National Park. For years, people have been using the National Park area for the sake of livelihood, especially With regard to forest products. However in later development, tourism becomes an alternative solution for the people of Malasari Village. The purpose of this study was to determine the extent of tourism potential and the direction of tourism devebopment at Malesart Village. This study used qualitative approach with descriptive anatytical method. collecting data using interviews and observations in the field. The collected data were analyzed qualitatively. The results showed that the tourism potential that can be developed in Malasari Village is not Only the nature-based tourism related to its existence inside Mount Hatimun Salak National Park but atso cultural tourism, rural tourism, educational and special interests tourism. Based on the results, hencer further research is needed to develop tourism development strategy for Malasari which includes the promotion strategy and partnership of government, private and public.

Abstrak :
ABSTRACT
Godong Ijo is a visitors attraction offering educational tourism programs with quite strong interaction with nature. The program are designed as a means of learning, hence they are often participated by students. The purpose of this study is to describe the application of experiential marketing in Godong Ijo's program from visitors perspective and to develop development strategy for Godong Ijo based on experiential marketing. The method used is qualitative research method using survey, interview, and observation as the data collection techniques. Further, data collected were analyzed using swot analysis. The result of the research reveals that Godong Ijo has tourism potential in terms of attraction, accessibility, amenity, and ancillary. In terms of experiential marketing, most respondents agree that all experiential marketing have been delivered to the visitors. Recommendations for development strategy include more extensive promotion, service improvement, product innovation and more product development.

Abstrak :
ABSTRACT
The Safe Travel app is an application developed by the Ministry of Foreign Affairs of the Republic of Indonesia, which contains practical information to assist Indonesian citizens when they are abroad. The application also gives suggestions and warnings regarding the country that the users are in, to ensure their safety whilst on the trip. Using tourism mobile application concept, the purpose of this research is to describe the features of Safe Travel app and in vestigate how the application influences the decision to travel among its users. The study used survey as means for data collection method and 60 respondents participated in the survey. Multiple linear regression was used to analyse the data collected. The findings indicate that navigation, social communication, marketing, emergency, transactions and entertainment variable do not influence the decision to travel abroad. Meanwhile, information variable has a positive effect on the decision to travel.

Abstrak :
ABSTRACT
Community Based Tourism is a tourism development concept that is adopted at Tanjung Kelayang Beach, Belitung Island. Through this concept it is expected that people living around the beach vicinity can participate in tourism from the planning process up to its implementation. The purpose of this research is to describe local peoples participation in developing the destination, their motivation to participate, and the form of participation. Using qualitative research method, this research employs a participant observation approach in collecting the data. The research finds that local people participate in tourism development by forming a community organization named Gerude Care Belitong. The organization develops a work program which guides them in conducting activities such as organizing event and participating in tourism service provision at Tanjung Kelayang beach.

Abstrak :
ABSTRACT
Grand Indonesia Shopping Town is a premium mall offering shopping experience that includes apparels and clothings including internationally renowned brands, restaurants and entertainment options. the modern architecture and design, the Mall is enjoyed by a wide range of consumers. .This study aims to look at the influence of hedonic shopping motivation on the decision to visit among the tourist shoppers at Grand Indonesia Shopping Town. The method used in this research is quantitative descriptive using Structural Equation Modelling (SEM) with a sample of 100 respondents. Results from this study found that out of six variables that constitute hedonic shopping motivation, only two of which have a significant influence on the decision to visit, namely, the idea of shopping (***) and social shopping (, 006).