Ditemukan 10 dokumen yang sesuai dengan query
Novia Tri Lestari
"
ABSTRACT
Companies that are able to communicate their marketing will have an impact on brand equity improvement. This study aims to examine the influence of Integrated Marketing Communications (IMC) which consists of advertising, personal selling, sales promotion, public relations and publicity, direct marketing, instructional materials and corporate design to the brand equity of Gojek Yogyakarta. The sample of this study amounted 150 respondents who are Go-Ride customers who already know IMC Gojek. The analysis technique used ...
"
Jakarta: Fakultas Ekonomis dan Bisnis UIN Syarif Hidayatullah, 2019
650 ESENSI 9:1 (2019)
Artikel Jurnal Universitas Indonesia Library
Tri Hanifawati
"
ABSTRACT
Social media is an effective media to increase brand popularity. Previous studies found that the brand has significant effects on the consumers purchasing decision. Indicator of brand popularity on social media includes the number of followers, likes, shares, comments, and views of the video. The objective of this study is to analyze the effects of post time, post content, and brand interaction on brand post popularity of Facebook fan page. Data collected through observation of ...
"
Jakarta: Fakultas Ekonomis dan Bisnis UIN Syarif Hidayatullah, 2019
650 ESENSI 9:1 (2019)
Artikel Jurnal Universitas Indonesia Library
Rizal Agus Bimantara
"
ABSTRACT
This study discusses whether there an influence from the announcement of the newcalculation of LQ45 and IDX30 index. This study uses indicators of abnormal return, cumulative abnormal return, and trading volume activity as a measure of market reaction. The population of this study is the companies incorporated in the IDX30 index. The sampling method uses purposive sampling method and obtained sample of 20 companies.The window period in this study is 11 days. Statistical tests using ...
"
Jakarta: Fakultas Ekonomis dan Bisnis UIN Syarif Hidayatullah, 2019
650 ESENSI 9:1 (2019)
Artikel Jurnal Universitas Indonesia Library
Yudhistira Ardana
"
ABSTRACT
Non Performing Financing is the most important issue for banks to survive. This study aims to analyze the determination of internal and external factors on Non Performing FInancing on Sharia Banking in Indonesia. This study uses Error Correction Model analysis techniques. The results show that in the short term the variables that have a significant effect on Non Performing Financing on Sharia Banking in Indonesia are inflation variables, while the Exchange Rate, Bank Indonesia Certificate ...
"
Jakarta: Fakultas Ekonomis dan Bisnis UIN Syarif Hidayatullah, 2019
650 ESENSI 9:1 (2019)
Artikel Jurnal Universitas Indonesia Library
Selfira Salsabilla
"
ABSTRACT
Currently airplane passengers in Indonesia have a wide selection of airplane ticket purchase applications (PTP Application). The existence of various PTP applications in Indonesia makes it easy for users to stop using the PTP application and move to another PTP application. This study aims to identify the factors that influence the customer's intention to continue the use of PTP Application. This study uses the expectation confirmation model (ECM) by adding a trust variable. 203 respondents ...
"
Jakarta: Fakultas Ekonomis dan Bisnis UIN Syarif Hidayatullah, 2019
650 ESENSI 9:1 (2019)
Artikel Jurnal Universitas Indonesia Library
Erna Nur Ma`sumah
"
ABSTRACT
This study aims to analyze the effect of the Implementation of Quality Management Systems and Service Quality on the Satisfaction of Participants (Customers), as well as the Implementation of Quality Management Systems on Service Quality. Data collection through the distribution of questionnaires to participants of PT. Taspen. Regression analysis is used to prove the hypothesis. The results showed that the implementation of the Quality Management System and Service Quality affected the Participant Satisfaction and the ...
"
Jakarta: Fakultas Ekonomis dan Bisnis UIN Syarif Hidayatullah, 2019
650 ESENSI 9:1 (2019)
Artikel Jurnal Universitas Indonesia Library
Amelia Wanggi
"
ABSTRACT
This study tries to analyze the effect of succession planning, transformational leadership, training satisfaction on employee turnover intention in the public sector of the Central Jakarta Ministry of Religion. Responding to this study, an experiment of 120 respondents from the Central Jakarta Ministry of Religion staffing company. The sampling method uses purposive sampling and uses descriptive statistical data analysis methods (average) and multiple regression analysis. In this research, succession planning, transformational leadership, and training satisfaction, ...
"
Jakarta: Fakultas Ekonomis dan Bisnis UIN Syarif Hidayatullah, 2019
650 ESENSI 9:1 (2019)
Artikel Jurnal Universitas Indonesia Library
Nova Christian Mamuaya
"
ABSTRACT
The purpose of this study is to analyze the influence of several antecedents of customer satisfaction in the online shopping industry, namely site design, time savings, product variation, and shipping performance, and its consequence on customer satisfaction and word of mouth. This study uses purposive sampling with repeat buyer criteria. 100 samples qualify and deserve to be tested after testing their validity and reliability. The results showed that site design, time savings, and delivery performance ...
"
Jakarta: Fakultas Ekonomis dan Bisnis UIN Syarif Hidayatullah, 2019
650 ESENSI 9:1 (2019)
Artikel Jurnal Universitas Indonesia Library
Susi Dwi Mulyani
"
ABSTRACT
The objective of this study empirically analyzes the influence of Competence, Independence, and Tax Auditor Ethic to Tax Audit Quality with Task Complexity as Moderating Variable. This research uses primary data. The population of respondends in this research is tax auditors who worked on Madya Tax Office in Region of Jakarta with minimal work experience is one year. Primary data collection method used is questionnaire method. The data are analyzed by Moderated Regression. The results ...
"
Jakarta: Fakultas Ekonomis dan Bisnis UIN Syarif Hidayatullah, 2019
650 ESENSI 9:1 (2019)
Artikel Jurnal Universitas Indonesia Library
Iffat Zehra
"
ABSTRACT
With increasing production cost and growing local and international competition, accountants within Small and Medium Enterprises (SMEs) are largely encumbered with the onus of cost control. Through this paper, we empirically examine use and perceived importance of cost management accounting practices within Pakistani manufacturing SMEs. The cross-sectional study is conducted under descriptive research design. Findings from survey questionnaire of 44 manufacturing SMEs indicate that process costing method is widely used and complexity in production process ...
"
Jakarta: Fakultas Ekonomis dan Bisnis UIN Syarif Hidayatullah, 2019
650 ESENSI 9:1 (2019)
Artikel Jurnal Universitas Indonesia Library
