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Winny Sesyarea
Analisis iklan komputer di Jerman pada produk Apple, ASUS dan DELL berdasarkan teori Fremdsprachige Elemente in der Werbung = Analysis of computer advertisements in Germany, on Apple, ASUS and DELL products based on Fremdsprachige Elemente in der Werbung theory.
"[ ABSTRAK
Tujuan penelitian ini adalah untuk menganalisis penggunaan Fremdsprache atau
bahasa asing khususnya pada 10 iklan komputer produk Apple, ASUS dan DELL
di Jerman. Analisis iklan ini menggunakan teori Fremdsprachige Elemente in
Werbesprache. Berdasarkan hasil analisis kata yang berasal dari bahasa Inggris
paling banyak ditemukan dalam iklan komputer tersebut. Namun, banyak juga
ditemukan penggunaan kata asing yang berasal dari bahasa lain, seperti bahasa
latin, Italia dan Perancis. Jenis-jenis penggunaan Fremdsprache dalam analisis
beragam, seperti Fremdwort, Lehnwort, Hybridbildungen, Lehnübersetzung dan
Lehnübertragung. Selain itu terdapat pula istilah-istilah internasional yang khusus
digunakan dalam bidang teknik. Tujuan penggunaan Fremdsprache dalam iklan
umumnya untuk membuat iklan lebih menarik bagi konsumen.
ABSTRACT The purpose of this research is to analyze the use of Fremdsprache or foreign
language in 10 computer advertisements of some products in Germany such as
APPLE, ASUS and DELL. This research uses Fremdsprachige Elemente in
Werbesprache theory. The result shows that English is the most widely used in
those computer advertisements. However there are also some other languages that
can be found in those advertisements such as Latin, French and Italian. There are
various types of Fremdsprache that can be found in those advertisements such as
Fremdwort, Lehnwort, Hybridbildungen, Lehnübersetzung and Lehnübertragung.
Furthermore, many international terms, such as specific terms of engineering, are
used in computer advertisements. The purpose of using Fremdsprache in an
advertisement is to make the advertisement more appealing to the customers, The purpose of this research is to analyze the use of Fremdsprache or foreign
language in 10 computer advertisements of some products in Germany such as
APPLE, ASUS and DELL. This research uses Fremdsprachige Elemente in
Werbesprache theory. The result shows that English is the most widely used in
those computer advertisements. However there are also some other languages that
can be found in those advertisements such as Latin, French and Italian. There are
various types of Fremdsprache that can be found in those advertisements such as
Fremdwort, Lehnwort, Hybridbildungen, Lehnübersetzung and Lehnübertragung.
Furthermore, many international terms, such as specific terms of engineering, are
used in computer advertisements. The purpose of using Fremdsprache in an
advertisement is to make the advertisement more appealing to the customers]"
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library