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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Vanya Cendana
Abstrak :
New product development menjadi pendorong pertumbuhan perusahaan, terutama pada startup berbasis teknologi di era digital saat ini. Namun, produk baru dari startup masih sering gagal karena faktor-faktor yang berkaitan dengan pasar dan konsumen. Berdasarkan faktor-faktor kegagalan tersebut, penelitian ini mengkaji variabel yang berpengaruh terhadap new product development performance di perusahaan startup berbasis teknologi. Penelitian ini merupakan penelitian kuantitatif dan pengumpulan data dilakukan dengan penyebaran kuesioner secara online. Didapatkan responden sejumlah 193 manajer yang merupakan pengambil keputusan terkait produk baru, dari 95 startup berbasis teknologi. Kemudian, melalui pengolahan data menggunakan metode PLS, didapatkan hasil penelitian yang menunjukkan adanya pengaruh positif dan signifikan antara dynamic marketing capability dan dynamic network capability terhadap NPD performance. Dynamic marketing capability dipengaruhi oleh customer involvement in information provision dan strategic orientation perusahaan, sementara dynamic network capability hanya dipengaruhi oleh strategic orientation perusahaan. Orientasi perusahaan yang mempengaruhi kapabilitas yaitu market orientation dan entrepreneurial orientation, dimana market orientation ditemukan memiliki pengaruh yang jauh lebih signifikan dibandingkan entrepreneurial orientation. ......Company growth is driven by new product development, especially in technology-based startup in today's digital era. However, new product from startup often fail due to factors related to market and consumer. Based on the failure factors, this study examines variables which influence performance of new product development in technology-based startup. This research is a quantitative research and data collection was carried out by distributing online questionnaire. There were 193 managers as respondents who are decision makers regarding new products, who come from 95 technology-based startups. Then, through data processing using PLS method, the results obtained showed that there was a positive and significant effect between dynamic marketing capability and dynamic network capability on NPD performance. Dynamic marketing capability is influenced by customer involvement in information provision and the firm's strategic orientation, while dynamic network capability is only influenced by the firm's strategic orientation. The dimensions of strategic orientation which affect capabilities are market orientation and entrepreneurial orientation, in which market orientation is found to have a much more significant influence than entrepreneurial orientation.
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Vanya Cendana
Abstrak :
Penilaian kinerja pemeliharaan penting dilakukan karena pemeliharaan dianggap sebagai biaya terbesar. Pemeliharaan juga mengembalikan barang ke kinerjanya yang semula sehingga keberadaannya perlu dilakukan. Ada banyak tools dalam melakukan evaluasi terhadap kinerja pemeliharaan, salah satunya adalah dengan Maintenance Scorecard. Kombinasi antara Six Sigma dengan Maintenance Scorecard membantu menilai kinerja pemeliharaan dalam bentuk perhitungan DPMO dan sigma level serta membantu pemeliharaan agar menuju tujuan yang ingin dicapai. Six Sigma Maintenance Scorecard terbukti efektif dalam mengevaluasi kinerja pemeliharaan berdasarkan penelitian terdahulu. Six Sigma Maintenance Scorecard menggunakan Maintenance Key Performance Indicators British Standard. Terdapat 21 indikator yang relevan terhadap Perusahaan, namun hanya 9 indikator yang dimasukkan kedalam perhitungan pada penelitian ini karena keterbatasan. Hasil dari penelitian ini adalah pengukuran kinerja dengan Six Sigma Maintenance Scorecard sementara pada PT Indopelita Aircraft Services. Six Sigma Maintenance Scorecard masih bersifat sementara dikarenakan adanya indikator-indikator lain yang seharusnya turut dihitung. Selain itu, penelitian ini juga memberikan rekomendasi aspek yang perlu ditingkatkan serta saran untuk penelitian kedepannya dan PT Indopelita Aircraft Services. ......Maintenance performance assessment is important to be done because maintenance is still considered as the biggest cost. Maintenance turns thing into its best performance so it is necessary to do maintenance. There are many tools to evaluate maintenance performance, one of those is Maintenance Scorecard. Combination between Six Sigma and Maintenance Scorecard helps evaluating maintenance performance with the calculation of DPMO and sigma level. It also helps to obtain the desired purpose. Six Sigma Maintenance Scorecard is proven to be an effective tool to evaluate maintenance performance according to previous research. Six Sigma Maintenance Scorecard uses Maintenance Key Performance Indicators British Standard. There are 21 relevant indicators to company, but only 9 of them were included in this research because of limitation. Results are the measurement using temporary Six Sigma Maintenance Scorecard in PT Indopelita Aircraft Services. Six Sigma Maintenance Scorecard is still temporary because of there are indicators which should be included too. Furthermore, this research also gives recommendation of aspects which should be improved and suggestions for both future research and PT Indopelita Aircraft Services.
Depok: Fakultas Teknik Universitas Indonesia, 2019
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library