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"In this work a market driven evaluation based on sales potential of information is developed. Simple technical means for aggregation of micro values to a billable amount are discussed. The requirements for electronic billing infrastructure are defined and a matching e-billing solutions for an evaluation scenario is presented, providing a technical infrastructure to evaluate and bill product-related information in a future internet of things, based on an extended EPCglobal Architecture. Further opportunities and threats are discussed to provide an overview of its future potential. As a result it will contribute to the sustainable success of the Internet of things itself. "