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Abstrak :
Siswa SMK yang menjalani kurikulum berorientasi kerja yang dilengkapi kegiatan magang, diharapkan untuk dapat memilih pilihan karir yang sesuai bidang studinya. Walaupun begitu, hasil wawancara awal menunjukkan siswa SMK masih mengalami kesulitan dalam pengambilan keputusan karirnya. Seharusnya melalui pengalaman magang ini siswa SMK memiliki kecerdasan emosional dan goal commitment yang dapat membuat mereka tidak mengalami kesulitan dalam pengambilan keputusan karirnya. Penelitian ini bertujuan untuk mengkaji peran goal commitment sebagai mediator dalam hubungan antara kecerdasan emosional dan kesulitan pengambilan keputusan karir. Penelitian dilakukan pada satu SMK di Kabupaten Bogor pada 173 partisipan. Hasil penelitian menunjukkan bahwa goal commitment terbukti berperan sebagai mediator parsial pada hubungan antara kecerdasan emosional dan kesulitan pengambilan keputusan karir. Dalam penelitian ini juga diuraikan mengenai keterbatasan dan saran-saran terkait. ......Vocational high school students experienced a specially-designed curriculum with an internship program to accommodate them on transitioning into the working industry. Elicitation studies show that vocational high school students had career decision making difficulties. The internship program is supposed to enrich students’ emotional intelligence and goal commitment that would prevent career decision making difficulties to occur. This research aims to study the mediation effect of goal commitment in the relationship between emotional intelligence and career decision making difficulties. This research is conducted in a vocational high school in Bogor with a total of 173 participants. Result shows that goal commitment plays a partial mediation role in the relationship of emotional intelligence and career decision making difficulties. This research will also present the limitations and suggestions for future study.

Abstrak :
Penelitian ini mengangkat isu pelibatan influencer Instagram dalam membuat konten promosi produk oleh pelaku bisnis. Kredibilitas influencer yang menjadi promotor produk diduga menjadi prediktor munculnya intensi membeli konsumen yang melihat iklan tersebut. Variabel lain yaitu rasa percaya konsumen terhadap influencer dihipotesiskan sebagai variabel moderator berdasarkan teori Ohanian (1991) yang menyatakan pentingnya sejauh mana influencer dapat dipercaya sebagai komponen kredibilitas sumber. Penelitian ini melibatkan 311 partisipan yang mengisi kuesioner alat ukur intensi membeli (Sia et al, 2009), kredibilitas influencer (Ohanian, 1991), dan rasa percaya konsumen terhadap influencer (Warner-Soderholm et al., 2018 dan Hajli, 2014). Hasilnya, tidak terdapat efek moderasi dari variabel rasa percaya konsumen terhadap influencer Instagram. Terdapat hubungan korelasional antara variabel kredibilitas influencer, intensi membeli, dan rasa percaya konsumen terhadap influencer. Penelitian ini memberikan temuan baru mengenai perilaku konsumen Indonesia dalam menyikapi konten-konten promosi influencer Instagram.

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This research focused on the issue of the growing numbers of Instagram influencers creating product promotional content by business owners. Influencer’s credibility is hypothesized as a predictor in purchase intention of the consumers who are exposed to the advertisement. Consumer’s trust in influencers is also hypothesized as a moderator due to Ohanian’s (1991) source credibility theory that included trustworthiness as a component in building source credibility. The study recruited 311 participants who filled in an online questionnaire on purchase intention (Sia et al, 2009), influencer’s credibility (Ohanian, 1991), and consumer’s trust in influencers (Warner-Soderholm et al., 2018 and Hajli, 2014). The result shows that there was no moderation effect on consumer’s trust in Instagram influencers to between the variable of influencer credibility and purchase intention. Correlational relationship were found between influencer credibility, purchase intention, and consumer’s trust in influencer. This research obtained new findings on Indonesian consumer behaviour towards Instagram influencer’s promotional content in Instagram.