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Hasil Pencarian

Ditemukan 4 dokumen yang sesuai dengan query
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Sutriono
Abstrak :
Dinamika dakwah Islam di Indonesia banyak mengalami perubahan tiap jamannya, termasuk media dakwah yang digunakan. Pasca orde baru yang represif, penyebaran dakwah oleh tokoh agama atau organisasi Islam pun bermunculan terutama di era internet. Penggunaan media sosial Instagram menjadi media dakwah telah menambah warna ragam dakwah di Indonesia. Salah satunya adalah dakwah yang dilakukan oleh Ustadz Khalid Basalamah yang beraliran Salafi. Instagram sebagai bentuk media sosial telah memberikan kesempatan gerakan kelompok Islam beraliran Salafi yang mengusung pemurnian ajaran Islam dan menolak segala ibadah yang dianggap bid`ah untuk hadir di tengah kontestasi dakwah. Instagram telah menjadi arena kontestasi aliran kelompok Islam dan usaha dominasi untuk meningkatkan kapital dan posisi sosial pendakwah. Penelitian ini merupakan penelitian kualitatif dengan data primer berupa gambar foto, ilustrasi dan teks pada konten feed yang diunggah pada akun Instagram Ustadz Khalid Basalamah ustadzkhalid dan khalidbasalamahofficial dari bulan Juli 2018 hingga Desember 2018 yang dianalisis menggunakan semiotika sosial. Dengan menggunakan pemikiran Bourdieu khususnya terkait peran kapital di dalam arena, hasil penelitian ini menunjukkan bahwa Instagram telah menjadi platform yang diandalkan oleh ustadz dalam mengembangkan dakwah melalui pembuatan konten dakwah yang kreatif dan menjadi sarana pedagogi untuk menanamkan doktrin keagamaan. Pemilihan konten yang memunculkan simbol, atribut dan jaringan kelompok sosial di Instagram digunakan sebagai pembentuk identitas kelompok dan legitimasi ajaran sebagai bentuk perwujudan kapital sosial. Keterlibatan follower dalam media sosial juga dimunculkan dengan pemilihan konten yang mencerminkan kesuksesan ustadz sebagai seorang tokoh panutan yang berujung pada semakin menguatnya kapital simbolik. Dalam penelitian ini juga didapatkan kesimpulan bahwa Khalid Basalamah memanfaatkan fitur dengan konten untuk mengonversi kapital yang dimilikinya menjadi bentuk kapital lain yakni kapital ekonomi melalui beberapa bentuk komodifikasi yang berlabelkan agama.
The dynamics of Islamic preaching (dakwah) has been constantly changing along the time. Post new order regime and facilitated by the booming of social media usage has given varieties in Islamic preaching in Indonesia. After the repressive new order, the spread of da`wah by religious leaders or Islamic organizations also emerged, especially in the internet era. The use of Instagram social media as a medium of propagation has added various colors to dawah in Indonesia. Instagram, as one of the example, came as one of the social media channel that rich in features, has been giving enormous opportunities for islamic minority group (salafi) to take stand and arise in the middle of religion dispute. Instagram has been used as battle field and dominating effort to gain popularity and the capital income for the religious leaders within their social contest. This research is a qualitative research with photos, illustration, imagery, and text as its primary data which have been derived from the Ustadz Khalid Basalamahs (UKB) ustadzkhalid and from khalidbasalamh official Instagram account from from July 2018 to December 2018. This primary data then been analysed using social semiotic approach. By using Bourdieus thinking, especially related with, capital, and arena, the result of this research shows that IG has become most used social media platform by ustadz (islamic religious leader) to develop their dawah through the creation of creative dawah content and a pedagogical tool. With the ustadz ability to transform religious script as cultural capital, instagram then became lecturing arena for ustadz to indoctrinate the religion. Content creation that uplift the symbols, attributes, group network on Instagram, has been used to form the social identity and thought legitimation, again, as religious doctrine. The involvement of the accounts follower in the social media also has been taking important role to define the content that reflect the successful of the ustadz. With this process taking shape, the symbolic capital also getting stronger. This research also reveals the conclusion where UKB has been using a feature to convert the the capital and its popular content to become economic capital through form of commodification
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
T54184
UI - Tesis Membership  Universitas Indonesia Library
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Edy Sutriono
Abstrak :
Penelitian ini berusaha mengetahui adanya hubungan timbal balik antara pengeluaran pemerintah dan produk domestik bruto di Indonesia periode 1970-2003. Metode yang dipakai adalah Granger Causality dan Vector Autoregression (VAR) dengan memperlakukan kedua variabel sebagai variabel endogen. Hasil penelitian menyebutkan terdapat hubungan kausalitas antara perubahan (peningkatan atau penurunan) total pengeluaran pemerintah dengan perubahan (peningkatan atau penurunan) produk domestik bruto. Perubahan pengeluaran rutin tidak signifikan mempengaruhi perubahan produk domestik bruto karena lebih bersifat konsumtif dan tidak produktif serta sebagian besar bersifat kontraktif seperti belanja untuk pembayaran bunga utang. Sementara perubahan pengeluaran pembangunan memiliki hubungan kausalitas positif dan signifikan terhadap perubahan produk domestik bruto. Hal ini dapat dijelaskan oleh pengaruh positif pengeluaran sektor pertanian, infrastruktur dan transportasi serta pendidikan terhadap produk domestik bruto dan pengaruh positif perubahan produk domestik bruto terhadap perubahan pengeluaran pemerintah di sektor infrastruktur dan transportasi
Depok: Universitas Indonesia, 2006
T20016
UI - Tesis Membership  Universitas Indonesia Library
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Surya Sutriono
Abstrak :
During decades, man tried to sells and buy goods to fullfill their needs. Promotion, campaign, direct marketing, has been used to attract a potential buyers to persue costumer by provoking their purchase intention. But nowadays, promotion has become much and much expensive, people get bored to direct selling program. Theese days, people has become more and more careful to choose a product. Word of Mouth, is a potential power to seducing other people?s purchase intention that has not yet been realized by the producers. This study try to describe the effect of Positive Word of Mouth received on buyers purchase intention. simPATI as a product of Telkomsel is a market leader in Indonesian pre ? paid GSM UIM card, was used as the focus of the study, the effect of buyers purchase intention antecedents was investigated trough a survey, on a sample of 100 FISIP UI non - consumers which are a potential users of simPATI Telkomsel cards. The research method that researcher used is the descriptive method. It means that the research is described accurately using facts, spoken or written words, actions and visual images. The approach used in this research is quantitative approach. The goal is to try to find an understanding about the effect of positive word of mouth received on buyers purchase intention. The data collection technique used on this research is by reading the literature which focus on the research, observation, and interview if necessary. The findings of this study contribute to the previous research on the effect of word of mouth received on purchase intention and provide further insight into understanding consumer behavior. Examining the success of simPATI Telkomsel as a market leader in Indonesia points out that consumers purchase intention can be triggered out by using a Word of Mouth Marketing where at this point, the information of satisfaction, opinion leadership, and the information of incentive given by Telkomsel to its consumers are three dimensions which is needed to be considered.
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi Open  Universitas Indonesia Library
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Teguh Sutriono
Depok: Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Indonesia, 2011
S617
UI - Skripsi Open  Universitas Indonesia Library