Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
cover
Rika Yuni Lestari
Pengaruh kredibilitas merek dan country-of-origin image terhadap kepekaan harga konsumen (studi perbandingan konsumen produk notebook di Universitas Indonesia Depok)
" In technology market, a brand name represents functional value, pleasure value, and symbolic values as a reflection of buyer's self-image; prices measure its monetary value; country-of-origin image address the producer's competences. The whole of those makes a product easier to 'read'. To explore the effect of brand credibility and country-of-origin image on consumer price sensitivity, four brands of notebook 'Toshiba, Acer, MacBook Apple, and Zyrex- were compared. The research used survey method. The subjects were ... "
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi Open  Universitas Indonesia Library