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"Skripsi ini meneliti metafora dan ranah asal metafora yang merujuk pada permainan sepak bola, pemain sepak bola, dan tim Bundesliga dalam tabloid sepak bola bahasa Indonesia, BOLA dan dalam tabloid sepak bola bahasa Jerman, kicker. Tujuan penelitian ini adalah untuk mengetahui dan membandingkan ranah asal metafora-metafora sepak bola Indonesia dan metafora-metafora sepak bola Jerman.Hasil analisis menunjukan bahwa terdapat 29 metafora (11 bahasa Indonesia dan 18 bahasa Jerman) yang merujuk pada permainan sepak bola, pemain sepak bola, dan tim Bundesliga. Penelitian ini juga menunjukan bahwa metafora-metafora tersebut baik dari bahasa Indonesia maupun bahasa Jerman, berasal dari ranah makna perang.

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This Thesis analyses metaphor and the word of origin that refers to football, football player, and Bundesliga's team features from Indonesia football's tabloid, BOLA and from Germany football's tabloid, kicker. The aim of this research is to determine and to compare the original domain of football metaphor in Indonesian and in German.The outcomes of this research establish that there are 29 related metaphors (11 Indonesian and 18 German) which refers to the reference aspects. This research also reveals that both metaphors that come from Indonesian or German are derived from the realm meaning of war."

"Tesis ini meneliti pengaruh brand knowledge dan brand relationship terhadap behavioral outcome pada Konsumen Remaja di Jakarta. Merk yang diteliti adalah merek sepatu Vans. Metode yang digunakan dalam penelitian ini adalah metode survey (kuesioner) yang dilakukan terhadap remaja pengguna sepatu Vans di Jakarta. Teknik sampling yang digunakan adalah probability sampling menggunakan cluster sampling.Hasil dari penelitian ini menunjukan bahwa brand awareness Vans memiliki pengaruh positif terhadap brand image, brand satisfaction, dan current purchase sepatu Vans, namun brand Awareness tidak memiliki pengaruh positif terhadap intention to future purchase dan brand trust. Selanjutnya brand image Vans memiliki pengaruh positif terhadap brand satisfaction, brand trust dan intention to future purchase, namun brand image tidak memiliki pengaruh positif terhadap current purchase. Brand satisfaction tidak memiliki pengaruh positif terhadap brand attachment.Brand trust memiliki pengaruh positif terhadap brand attachment. Brand attachment sendiri memiliki pengaruh positif terhadap current purchase dan intention to future purchase. Kemudian terakhir, current purchase memiliki pengaruh positif terhadap intention to future purchase.

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This thesis examines the influence of brand knowledge and brand relationship toward behavioral outcomes of adolescent consumers in Jakarta: a case study of Vans shoes. The method used in this study was survey using questionnaire targeted to Vans shoes adolescent users in Jakarta. Cluster sampling (probability sampling) method was used for this thesis.The results of this study showed that Vans brand awareness had positive influence on brand image, brand satisfaction, and current purchase. However, brand awareness did not have positive influence on intention to future purchase and brand trust. Furthermore, Vans brand image had positive effect on brand satisfaction, brand trust and intention to future purchase, but Vans brand image did not have positive effect on customer?s current purchase. Brand satisfaction did not have positive influence on brand attachment.Brand trust had positive influence on brand attachment and brand attachment itself had a positive influence on the current as well as on intention to future purchase. Finally, the study found that current purchase had positive influence on intention to future purchase."