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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Nurika S.M. Margono
Persepsi khalayak sasaran atas iklan layanan masyarakat di televisi (studi terhadap program pengalihan minyak tanah ke elpiji tahun 2007)
" In May 2007, Pertamina started a program as a result of the high price of world crude oil. The new program is called energy conversion year 2007, which converts the consumption of kerosene to LPG of households and small industrie in Jakarta and surroundings. Like any other campaign, the objective of this program is to change the behavior of the target adopters, in this case buying behavior of kerosene to LPG. In order to accelerate ... "
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi Open  Universitas Indonesia Library