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Abstrak :
ABSTRAK Pengalaman emosional terhadap medium komunikasi dari sisi user belum banyak dikaji terutama mengenai website pada perangkat non mobile dan mobile. Oleh karena itu, penelitian ini membandingkan pengalaman emosional user mengakses website dalam menggunakan perangkat non mobile dan mobile. Penelitian ini menggunakan konsep user experience dari berbagai pendekatan ilmu, tradisi komunikasi dan memfokuskan pada dimensi estetika visual dan website interface. Dengan desain eksperimen The Equivalent Time-Samples dan skala semantik diferensial menunjukkan terdapat sembilan indikator yang valid dan reliabel dari 43 indikator yang diproposisi. Kemudian uji hipotesis T dependen membuktikan pengalaman emosional user mengakses website pada perangkat non mobile dan mobile memiliki perbedaan tetapi tidak signifikan. Penelitian ini juga menunjukkan transisi website dari statis menuju mobile dan perangkat mobile berbasis keyboard menjadi layar sentuh.

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ABSTRACT Emotional experience toward communication medium based on user perspective has not been yet studied especially about website on non mobile and mobile device. Therefore, this research compared emotional user experience accessed website using non mobile and mobile device. This research used user experience concept from various dicipline approach, communication tradition and focused on aesthethic visual and website interface dimensions. By using The Equivalent Time-Samples and semantic differential scale, there are nine indicators valid and reliable statistically from 43 indicators that is proposed. Then, hypothesis testing dependent T-Test proved emotional user experience accessed website on non mobile and mobile device was different but not significant. This research also showed the website transition from static to mobile and the mobile device transition from keyboard to touchscreen.

Abstrak :
Aplikasi komunikasi mobile telah diterima dan digunakan secara luas seiring dengan tingginya adopsi smartphone. Penelitian ini menjelaskan penerimaan teknologi komunikasi berbasis aplikasi berdasarkan perspektif bukan pengguna. Penerimaan teknologi komunikasi diamati berdasarkan 13 variabel yaitu (1) perlakuan/treatment berupa membaca review dan atau mencoba aplikasi, (2) norma subyektif, (3) perceived behavioral control, (4) perceived usefulness, (5) perceived ease of use, (6) perceived enjoyment, (7) perceived expressiveness, (8) perceived quality, (9) perceived usability, (10) perceived aesthetic, (11) sikap, (12) niat menggunakan dan (13) alasan. Penelitian ini menggunakan metode campuran dengan desain eksplanatoris sekuensial. Pengumpulan data dilakukan dengan eksperimen dan wawancara mendalam. Eksperimen melibatkan 80 partisipan non-pengguna yang terbagi menjadi empat kelompok perlakuan yaitu (1) membaca review aplikasi, (2) mencoba aplikasi melalui smartphone, (3) membaca review dan mencoba aplikasi serta (4) tidak mendapat perlakuan sama sekali. Dengan menggunakan analisis one-way ANOVA dan regresi linear, sebanyak 17 hipotesis terbukti, 10 hipotesis tidak terbukti dan 11 hipotesis tidak dianalisis lebih lanjut karena dua variabel (norma subyektif dan perceved behavioral control) tidak reliabel. Selain itu, dengan menggunakan PLS-SEM, penelitian ini menghasilkan model yang menjelaskan penerimaan aplikasi komunikasi pada kelompok non-pengguna. Data kualitatif menunjukkan konfirmasi pada data kuantitatif. Salah satu temuan pada penelitian ini adalah memberikan stimulus berupa membaca review dan mencoba aplikasi sekaligus secara signifikan mempengaruhi niat menggunakan. ...... Mobile applications apps have been accepted and used widely as following the high number of the smartphone adoption. This study explains the communication technology acceptance based on non-users perspectives. The communication technology had been observed by 13 variables;(1) treatment as reading app reviews or trying apps, (2) subjective norms, (3) perceived behavioral control, (4) perceived usefulness, (5) perceived ease of use, (6) perceived enjoyment, (7) perceived expressiveness, (8) perceived quality, (9) perceived usability, (10) perceived aesthetic, (11) attitude, (12) intention to use and (13) reason. This study used mixed method with sequential explanatory design. The data collection was conducted by an experiment and an indepth-interview. The experiment involved 80 non-user participants that was divided by four treatment groups (1) reading app reviews, (2) trying smartphone apps, (3) reading app reviews and trying apps and (4) no treatment. One-way ANOVA and linear regression were used to test hypotheses; 17 hypotheses wepre proved, 10 hypotheses were rejected, and 11 hypotheses were not analyzed due to two variables (subjective norms and perceived behavioral control) did not meet reliability threshold. Moreover, PLS-SEM was used to create a model that explains communication application acceptance for non-user apps. Qualitative data confirms the quantitative data. Main result of this study is giving stimuli as reading app reviews and trying apps significantly influences intention to use the mobile communication apps.