Ditemukan 1 dokumen yang sesuai dengan query
Muhammad Andika Jaka Daniswara
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ABSTRACT
This paper examines the role of customers and inter firm collaboration in becoming a source of sustained competitive advantage in video game industry. The study used resource based view of the firm and dynamic capabilities as the theoretical approach, focusing on the internal side of the firm in making an assessment. It found that there are numerous untapped opportunities available for companies in video game industry regarding inter firm collaboration and customers. In particular, it ...
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2017
S68151
UI - Skripsi Membership Universitas Indonesia Library