Ditemukan 1 dokumen yang sesuai dengan query
MacLennan, Janice
Abstrak :
rand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. The book provides a step-by-step guide to brand planning, using market segmentation as the starting point."--BOOK JACKET.
Aldershot: Gower, 2004
615.106 MAC b
Buku Teks Universitas Indonesia Library