Ditemukan 1 dokumen yang sesuai dengan query
Jobber, David
Abstrak :
Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.
New York: Prentice-Hall, 2000
658.81 JOB s
Buku Teks Universitas Indonesia Library
