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"Jurnal ini akan membahas tentang sejauh mana social influence dan person perception dapat mempengaruhi keputusan individu untuk mengubah wajahnya melalui sejumlah prosedur operasi plastik. Selain itu juga akan dibahas mengenai keterkaitan budaya Korea Selatan yang sedang menjadi fenomena di dunia dengan keputusan individu untuk mengubah wajahnya agar mirip dengan pria Korea melalui operasi plastik. Di Korea Selatan, penampilan fisik merupakan hal yang penting, sehingga membuat banyak individu memutuskan untuk melakukan operasi plastik agar terlihat lebih menarik. Metode pengumpulan data yang penulis gunakan adalah dengan mengumpulkan data sekunder dari akun Facebook yang bersangkutan dan media online. Berdasarkan keseluruhan analisis, dapat disimpulkan bahwa peran lingkungan sosial mempengaruhi keputusan individu untuk melakukan operasi plastik dan ketertarikan fisik sebagai latar belakang dan alasan untuk melakukan hal tersebut.

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This journal discusses about how social influence and person perception can affect individual’s decision to change his face by going under several amounts of plastic surgeries. This journal also discusses about the relationship between South Korean culture that is currently a worldwide phenomenon with individual’s decision to change his face to Korean man face through plastic surgeries. In South Korea, physical appearance is a very important thing, and that makes a lot of people decides to do a plastic surgery to make their face more attractive. The data collection method I used was by collecting secondary data from the person involved in this case’s Facebook account and online media. Based on overall analysis, I concluded that social environment affects individual’s decision to go under plastic surgery procedure and physical attraction as the background and the reason for doing such thing."

"Di tengah persaingan bisnis yang semakin ketat antarsesama mal atau dengan, para pelaku usaha sektor mal dituntut untuk dapat terus berpikir kreatif dan berinovasi, salah satunya dengan memperhatikan atribut mal dan juga citra dari mal (corporate image) sebagai sebuah merek serta pengaruhnya terhadap kepuasan pelanggan. Terdapat empat butir tujuan penelitian ini, yaitu untuk mengetahui pengaruh brand attribute terhadap brand image, pengaruh brand attribute terhadap kepuasan pelanggan, pengaruh brand image terhadap kepuasan pelanggan, dan pengaruh brand attribute terhadap kepuasan pelanggan melalui brand image Mal Grand Indonesia. Survei dilakukan terhadap 100 orang responden, lalu data diolah menggunakan analisis jalur (path analysis). Penelitian ini menemukan terdapat pengaruh signifikan dari brand attribute terhadap brand image, antara brand attribute terhadap kepuasan pelanggan, antara brand image terhadap kepuasan pelanggan, serta antara brand attribute terhadap kepuasan pelanggan melalui brand image mal. Dengan demikian, brand attribute dan brand image (corporate brand) secara terpisah dan secara bersamaan memiliki pengaruh signifikan terhadap kepuasan pelanggan yang mengunjungi mal. Saran akademis dari hasil penelitian ini, yaitu penelitian lebih lanjut mengenai faktor lain yang mempengaruhi kepuasan pelanggan, serta replikasi penelitian terhadap subjek atau brand yang berbeda. Sementara saran praktis, pelaku industri diharapkan dapat mempertahankan dan meningkatkan corporate brand image agar tercipta kepercayaan dan loyalitas dari pelanggan.

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In the midst of increasingly fierce business competition between malls or with e-commerce, mall sector business doers are required to be able to continually think creatively and always innovate, one of which is by paying attention to the attributes as well as the image of the mall (corporate image) as a brand and its influence on customer satisfaction. There are four objectives in this study, namely to determine the influence of brand attributes on brand image, influence of brand attributes on customer satisfaction, influence of brand image on customer satisfaction, and the influence of brand attributes on customer satisfaction through the brand image of Grand Indonesia Mall. The survey was conducted on 100 respondents, then the data was processed using path analysis. This study found that there was a significant influence between brand attributes on brand image, between brand attributes on customer satisfaction, between brand image on customer satisfaction, and between brand attributes on customer satisfaction through the brand image of the mall. Thus, brand attribute and brand image (corporate image) partially and simultaneously have a significant influence on the satisfaction of customers who visit the mall. Based on the results of this study, academic suggestions are further research on other factors that may affect customer satisfaction, as well as research replication on different subjects or brands. As for the practical suggestions, the industry doers are expected to always maintain and improve corporate brand image in order to create trust and loyalty from customers."