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"Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing terhadap kualitas pelayanan dan behavioral intentions; pengaruh kualitas pelayanan terhadap behavioral intentions; persepsi kelompok wisatawan berdasarkan kualitas pelayanan terhadap experiential marketing dan behavioral intentions; dan persepsi wisatawan dengan ragam variabel demografi terhadap experiential marketing, kualitas pelayanan, dan behavioral intentions di Kebun Raya Bogor. Data penelitian kemudian diolah menggunakan metode statistik, yaitu Structural Equation Modeling (SEM) dengan perangkat lunak LISREL 8.7 serta faktor analisis, analisis kelompok, analisis uji t, dan One-Way ANOVA menggunakan perangkat lunak SPSS 17. Hasil penelitian menunjukkan bahwa experiential marketing berpengaruh signifikan terhadap kualitas pelayanan (8.29) dan behavioral intentions (6.67), namun kualitas pelayanan tidak berpengaruh signifikan terhadap behavioral intentions (1.52). Hal tersebut menunjukkan bahwa experiential marketing memiliki efek langsung terhadap behavioral intentions tanpa melalui kualitas pelayanan. Selain itu, persepsi kelompok berdasarkan kualitas pelayanan berbeda signifikan terhadap experiential marketing dan behavioral intentions, serta persepsi wisatawan dengan ragam variabel demografi, seperti usia, pendidikan, dan domisili, berbeda secara signifikan terhadap experiential marketing, kualitas pelayanan, dan behavioral intentions.

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This study aims to determine the influence of experiential marketing to service quality and behavioral intentions; impact of service quality on behavioral intentions; perception of a tourist group based on experiential marketing, service quality, and behavioral intentions; and the perception of tourists with a variety of demographic variables on experiential marketing, service quality, and behavioral intentions in Bogor Botanic Garden. The data was then processed using statistical method, which are the Structural Equation Modeling (SEM) using LISREL 8.7 and factor analysis, cluster analysis, t-test analysis, and One-Way ANOVA using SPSS 17 software.

The result showed that experiential marketing has a significant effect on service quality (8.29) and behavioral intentions (6.67), but service quality has no significant effect on behavioral intentions (1.52). It shows that experiential marketing has a direct effect on behavioral intentions without going through service quality. In addition, perceptions of different groups based on service quality has differ significantly on experiential marketing and behavioral intentions, as well as the perception of tourists based on diverse demographic variables, such as age, education, and residence were differ significantly on experiential marketing, service quality, and behavioral intentions."

"Penelitian bertujuan mengetahui kemampuan antagonisme khamir filum Ascomycota dari tanaman saeh (Broussonetia papyrifera Vent.) terhadap kapang patogen tomat (Lycopersicon esculentum Mill.) dengan metode co-culture. Khamir Aureobasidium pullulans UICC Y-527, Aureobasidium sp. UICC Y-516, Aureobasidium sp. UICC Y-528, Candida orthopsilosis UICC Y-533, Meyerozyma caribbica UICC Y-518, dan Mey. caribbica UICC Y-529 ditumbuhkan dengan kapang Aspergillus spp. UICC di medium Potato Dextrose Broth (PDB) selama empat hari pada suhu 28° C. Khamir menunjukkan kemampuan antagonisme terhadap kapang A. niger UICC, A. ochraceus UICC, dan A. terreus UICC yang ditunjukkan dengan ketiadaan pertumbuhan hifa atau miselium dan sporulasi pada permukaan medium, mortalitas kapang sebesar 100%, reduksi ukuran hifa kapang sebesar 3%--85%, peningkatan jumlah sel khamir sebesar 1,81%--50,09%, peningkatan panjang sel khamir sebesar 2%--17% dan lebar sel khamir sebesar 1%--24%.

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The research aim was to investigate the antagonism activity of Ascomycota yeasts from saeh plant (Broussonetia papyrifera Vent.) from Trowulan against moulds pathogen in tomato (Lycopersicon esculentum Mill.) with co-culture method. Aureobasidium pullulans UICC Y-527, Aureobasidium sp. UICC Y-516, Aureobasidium sp. UICC Y-528, Candida orthopsilosis UICC Y-533, Meyerozyma caribbica UICC Y-518, and Mey. caribbica UICC Y-529 were incubated with Aspergillus spp. UICC in Potato Dextrose Broth (PDB) medium for four days in 28° C.

The results showed that the yeasts have antagonism activity against A. niger UICC, A. ochraceus UICC, and A. terreus UICC shown by mycelial growth inhibition and sporulation, 100% mortality, hyphal size reduction 3%--85%, increased number of the yeast cell 1.81%--50.09%, and increased yeast cell length 2%--17% and increased yeast cell width 1%--24%."