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Abstrak :
Penelitian ini dilakukan dengan tujuan untuk mengetahui apakah organizational innovation dan technological innovation capability memiliki pengaruh pada organizational performance di sektor UMKM di Indonesia. Selain itu, penelitian ini juga bertujuan untuk mengetahui faktor apa saja yang dapat mempengaruhi organizational innovation di sektor UMKM di Indonesia. Pengumpulan data dilakukan melalui kuisioner dan diolah serta dianalisis menggunakan structural equation modelling (SEM) untuk menguji kecocokan model secara keseluruhan dan menguji hubungan kausalitas antar variabel. Sejumlah 265 UMKM yang memiliki akses terhadap marketplace digital menjadi sampel penelitian ini. Hasil penelitian ini menunjukan bahwa organizational performance pada sektor UMKM dipengaruhi oleh organizational innovation dan technological innovation capability. Selain itu, organizational innovation juga terbukti hanya dipengaruhi oleh entrepreneurial orientation. Berdasarkan hasil tersebut, dapat disimpulkan bahwa teknologi dalam bentuk marketplace digital memiliki pengaruh pada performa bisnis UMKM di Indonesia. Namun, untuk dapat meningkatkan performa bisnis, diperlukan juga entrepreneurial orientation dari pemilik bisnis UMKM sehingga perkembangan teknologi yang digunakan oleh para pemilik UMKM juga diikuti dengan inovasi dari sisi UMKM sehingga mereka dapat meningkatkan performa bisnis. ......The purpose of this research is to analyse whether organizational innovation and technological innovation capability affect organizational performance in Indonesian MSME sector. In addition, this research aims to analyse factors that could affect organizational innovation in Indonesian MSME sector. The data collection process was conducted by using questionnaires towards 265 MSME owners that has access towards digital marketplace applications and was analysed with using structural equation modelling software. Data analysis will consist of overall model fit analysis and relationships among variables analysis. The result of this research indicates that organizational innovation and technological innovation capability affect organizational performance. Furthermore, it was also proven that organizational innovation can only be affected by entrepreneurial orientation. Based on those results, it can be concluded that digital marketplace as technology could affect organizational performance of Indonesian MSME. However, to improve performance, entrepreneurial orientation from MSME owners are also required so the development of technology used by them are followed with business innovation which eventually leads to improved business performance.

Abstrak :
[Penelitian ini merupakan replikasi model penelitian yang dilakukan oleh Boo (2009) tentang aplikasi ekuitas merek pelanggan terhadap tenpat atau tujuan pariwisata, dalam penelitian ini, Bali dan Lombok dijadikan tujuan pariwisata yang akan diteliti. Penelitian ini termasuk kategori penelitian kuantitatif dengan deskriptif, cross sectional studies. Hasil penelitian ini menemukan bahwa terdapat dua cara untuk meningkatkan loyalitas pengunjung dalam bentuk keinginan untuk kembali berkunjung dan mengatakan hal yang positif terhadap destinasi yang bersangkutan. Pertama dengan meningkatkan kualitas dalam segi performa dimana itu akan meningkatkan loyalitas pengunjung. Kedua dengan meningkatkan imej merek pariwisata dengan memperkaya atau membuat imej yang lebih bervariasi yang menampilkan berbagai fitur dari destinasi dengan tujuan membuat lebih banyak pengunjung merasa ada kecocokan antara imej diri sendiri dan imej destinasi dimana hal tersebut akan menghasilkan loyalitas dari lebih banyak pengunjung.;This research replicate the model proposed by Boo (2009) which is about applying customer based brand equity towards a destination or places, in this research the destination used are Bali and Lombok as destination brand. This research is categorized as quantitative research with descriptive, cross-sectional studies. The result of this research found that there are two ways to improve destination brand loyalty or increasing the intention to re-visit or having a positive word of mouth. First is by increasing the quality in terms of performance which will increase consumer?s loyalty. Second is by improving destination brand image by enrich or creating more image variation regarding the destination feature in order to suit more consumer?s self-image which will results in loyalty from more consumers.;This research replicate the model proposed by Boo (2009) which is about applying customer based brand equity towards a destination or places, in this research the destination used are Bali and Lombok as destination brand. This research is categorized as quantitative research with descriptive, cross-sectional studies. The result of this research found that there are two ways to improve destination brand loyalty or increasing the intention to re-visit or having a positive word of mouth. First is by increasing the quality in terms of performance which will increase consumer?s loyalty. Second is by improving destination brand image by enrich or creating more image variation regarding the destination feature in order to suit more consumer?s self-image which will results in loyalty from more consumers.;This research replicate the model proposed by Boo (2009) which is about applying customer based brand equity towards a destination or places, in this research the destination used are Bali and Lombok as destination brand. This research is categorized as quantitative research with descriptive, cross-sectional studies. The result of this research found that there are two ways to improve destination brand loyalty or increasing the intention to re-visit or having a positive word of mouth. First is by increasing the quality in terms of performance which will increase consumer?s loyalty. Second is by improving destination brand image by enrich or creating more image variation regarding the destination feature in order to suit more consumer?s self-image which will results in loyalty from more consumers., This research replicate the model proposed by Boo (2009) which is about applying customer based brand equity towards a destination or places, in this research the destination used are Bali and Lombok as destination brand. This research is categorized as quantitative research with descriptive, cross-sectional studies. The result of this research found that there are two ways to improve destination brand loyalty or increasing the intention to re-visit or having a positive word of mouth. First is by increasing the quality in terms of performance which will increase consumer’s loyalty. Second is by improving destination brand image by enrich or creating more image variation regarding the destination feature in order to suit more consumer’s self-image which will results in loyalty from more consumers.]