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Fransisca Agrika Lintang Astuti
"[ABSTRAK
Penobatan Willem Alexander menjadi raja Belanda merupakan peristiwa sejarah yang menjadi sorotan dunia. Peristiwa ini menjadi topik utama di Belanda pada saat itu. Karikatur adalah salah satu media penyampaian opini masyarakat. Nederlands Dagblad Online merupakan salah satu portal berita Belanda yang turut mengabadikan peristiwa itu melalui karikatur karya kartunis Willeke Brouwer. Penulis ingin melihat reaksi masyarakat Belanda terhadap peristiwa besar ini dengan menganalisis keseluruhan bangun karikatur, baik gambar maupun teks berupa judul dan tuturan. Teks yang berupa tuturan dari tokoh dianalisis berdasarkan teori tindak tutur menurut Austin dengan melihat tindak lokusi dan ilokusinya serta melihat arah perubahan antara kata-kata (woorden) dengan fakta (wereld). Selain itu juga dilihat jenis dari tindak ilokusinya menurut teori tindak ilokusi Searle. Penelitian ini menggunakan metode kualitatif dan analisis deskriptif untuk menganalisis karikatur secara keseluruhan. Hasil penelitian menunjukkan respon masyarakat Belanda terhadap penobatan Willem Alexander menjadi raja cenderung negatif yang menunjukkan keraguan, kurangnya antusiasme, dan rasa pesimistis.

ABSTRACT
The coronation of Willem Alexander became King of the Netherlands was a historical event which became a spotlight of the world. This event became a major topic in the Netherlands at that time. Caricature is one of the society's media to deliver their opinions. Nederlands Dagblad Online news portal is one of those media which captured that moment through caricatures created by Willeke Brouwer. The author would like to see the reaction of the Netherlands society of this great event by analyzing the whole structure of caricatures, either in images and texts in the form of title and speech acts. The text in the form of speech acts is analysed based on Austin?s theory of speech acts by looking at the locutions and the illocutions as well as the change occured between the words (woorden) and the world (wereld). Besides that, the text also analysed by looking at the category of illocutionary acts according to Searle?s theory.This study uses qualitative methods and descriptive analysis to analyze the whole caricature panels with the speech acts in it. The results shows that society?s response toward the Coronation of Willem Alexander as the King of the Netherlands tends to be negative which indicates doubt, lack of enthusiasm, and a sense of pessimistic.;The coronation of Willem Alexander became King of the Netherlands was a historical event which became a spotlight of the world. This event became a major topic in the Netherlands at that time. Caricature is one of the society's media to deliver their opinions. Nederlands Dagblad Online news portal is one of those media which captured that moment through caricatures created by Willeke Brouwer. The author would like to see the reaction of the Netherlands society of this great event by analyzing the whole structure of caricatures, either in images and texts in the form of title and speech acts. The text in the form of speech acts is analysed based on Austin?s theory of speech acts by looking at the locutions and the illocutions as well as the change occured between the words (woorden) and the world (wereld). Besides that, the text also analysed by looking at the category of illocutionary acts according to Searle?s theory.This study uses qualitative methods and descriptive analysis to analyze the whole caricature panels with the speech acts in it. The results shows that society?s response toward the Coronation of Willem Alexander as the King of the Netherlands tends to be negative which indicates doubt, lack of enthusiasm, and a sense of pessimistic., The coronation of Willem Alexander became King of the Netherlands was a historical event which became a spotlight of the world. This event became a major topic in the Netherlands at that time. Caricature is one of the society's media to deliver their opinions. Nederlands Dagblad Online news portal is one of those media which captured that moment through caricatures created by Willeke Brouwer. The author would like to see the reaction of the Netherlands society of this great event by analyzing the whole structure of caricatures, either in images and texts in the form of title and speech acts. The text in the form of speech acts is analysed based on Austin’s theory of speech acts by looking at the locutions and the illocutions as well as the change occured between the words (woorden) and the world (wereld). Besides that, the text also analysed by looking at the category of illocutionary acts according to Searle’s theory.This study uses qualitative methods and descriptive analysis to analyze the whole caricature panels with the speech acts in it. The results shows that society’s response toward the Coronation of Willem Alexander as the King of the Netherlands tends to be negative which indicates doubt, lack of enthusiasm, and a sense of pessimistic.]"
2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Fransisca Agrika Lintang Astuti
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Menjamurnya kedai kopi baik merek asing maupun lokal menjadikan persaingan usaha penjualan minuman berbahan dasar kopi menjadi hal yang tidak terelakan. Kemajuan teknologi khususnya keberadaan media sosial pada era revolusi industri 4.0 membuat pelaku usaha berlomba-lomba melakukan promosi di media sosial. Seiring semakin ketatnya persaingan usaha antara kedai kopi merek lokal dan asing, analisis media sosial memainkan peranan sangat penting sebagai instrumen dari intelijen kompetitif yang dapat digunakan sebagai dasar dalam pengambilan keputusan oleh pelaku usaha. Penelitian ini bertujuan menganalisis peranan media sosial terhadap intelijen kompetitif bagi beberapa merek kedai kopi. penelitian dilakukan terhadap 6 merek kedai kopi: Starbucks Indonesia, Maxx Coffee, Anomali Coffee, Fore Coffee, Kopi Kenangan, dan Kopi Janji Jiwa. Sumber data berasal dari akun Instagram. Metode penelitian yang digunakan adalah crawling menggunakan aplikasi Phlanx dan analisis komentar konsumen lalu mengaitkan intelijen kompetitif dengan teori AIDA model dan marketing mix. Hasil penelitian menunjukkan bahwa penyusunan strategi yang tepat terkait promosi melaui media sosial dibutuhkan oleh pelaku usaha agar dapat bertahan dalam persaingan usaha yang semakin ketat.

 


The rising of coffee shops both foreign and local brands makes business competition of  coffee-based drinks business become inevitable. The presence of social media in the industrial revolution 4.0 era, makes business competition in promoting in social media. As business competition between local and foreign brand coffee shops increasingly tightens, social media analysis plays a very important role as an instrument of competitive intelligence that can be used as a basis for business decision making. This study aims to analyze the role of social media on competitive intelligence for several coffee shop brands, namely Starbucks Indonesia, Maxx Coffee, Anomaly Coffee, Fore Coffee, Kopi Kenangan, and Kopi Janji Jiwa. The data source comes from Instagram account. The research method used is crawling using Phlanx application and analysis of consumer comments and then linking competitive intelligence with the AIDA theory model and marketing mix. The results showed that the preparation of the right strategy related to promotion through social media is needed by business actors in order to survive in increasingly fierce business competition.

 

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Depok: Sekolah Kajian Stratejik dan Global Universitas Indonesia, 2020
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library