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Abstrak :
Increased globalization and greater market transparency are making the issue of retaining customers more and more important in today's business environment Recent management trends are leading companies to focus their efforts on customer relationship management in order to achieve long-term business success. Customer Relationship Management is both an old and a new concept in the healthcare industry. Recent, change to this industry are driving company to move from product centric to customer-centric businesses. Many company need to develop new capability to sustain competitive advantage, which include formulating unique, direct relationship with the customer. By intergrating all business operation aspect, firm translated into strategy. Because today, customer are very important factor in companies management with their power to change their short and long term policies and strategies. Market forces are pushing the healthcare industry such as Pediasure milk formula to change business processes, reduce administration cost and work efficiently in the accurate way. The CRM strategy is aimed to help healthcare organization to understand the needs and habits of its member and provide better services to them in a more time efficient manner. Through maintain the customer database company have, they can effectively integrating the operational, marketing, sales and.other function, and with the help from the CRM system to make it easier for everyone inside the organization to work together and share the information. Customer database or information is the first step and foundation for any customer relationship management activity. A case study with qualitative approach was employed to examine the issues in recent marketing strategy. There is a number of reason to study this issues, (1) Customer data or information are the foundation for implementing CRM. (2) Marketing strategy are constructed from the variety of customer database the company had, in order to fit in with the customer needs, wants and requirement. (3) The process implementing CRM strategy to gain customer loyalty is difference form one to another. This study is focuses on the process CRM strategy to resist customer loyalty through customer database as marketing strategy. Based on those approaches, emphasis is put on how to maintain the customer database, structuring marketing strategy and process CRM to gain customer loyalty. Based on the result of the study, it may be concluded that, (I) The process from strategy CRM into customer loyalty connected all factors , lost only one will lead to failure. As an outline, process consist from customer data turning into knowledge and will match it with marketing strategy implemented. (2) Customer database is a factor that lead to successful of implementing CRM Through data processing firm will get knowledge about their target and segmenting customer to optirnalized their strategy and resources they have. (3) Transformation from customer database into smart action could be valued for competitive advantage, in this case marketing strategy structured from customer database. Based on the above conclusion, the following recommendation might be taken into consideration: (1) Integration between factors perhaps represent the best way to maximize resources they have but as firm to consider to prevent from over lapping factor that occurred, firm needs accuracy in technology and technique.But for consideration success not only lead only by technology, it rather by mind set lead it. (2) Although customer database customer are the foundation for CRM implementation, but only qualified data are needed to avoid data that will blured, infocused for firm or company to identified their customer. (3) Transformation data into marketing strategy flow inline with the first goal firm implemented these strategy.

Abstrak :
Hipertensi merupakan faktor utama penyebab kematian lansia secara global. Berbagai upaya telah dilakukan namun belum optimal. Kondisi tersebut mendorong para ilmuwan untuk mengembangkan terapi non farmakologis guna melengkapi terapi farmakologis salah satunya dengan relaksasi otot progresif dan terapi musik. Tujuan penelitian ini adalah untuk mengetahui pengaruh RESIK terhadap tekanan darah pada lansia dengan hipertensi di Kota Depok. Penelitian ini menggunakan desain quasi eksperiment dengan pendekatan pre-post test with control group. Seratus lansia dengan hipertensi dibagi menjadi dua kelompok menggunakan stratified random sampling dan purposive sampling. Setelah dilakukan 11 sesi terapi RESIK dalam 6 hari, analisis t-test menunjukkan adanya penurunan tekanan darah sebesar 29,2 mmHg pada tekanan darah sistolik dan 16,2 mmHg pada tekanan darah diastolik. Kesimpulannya, RESIK dapat menurunkan tekanan darah sistolik (p value = 0,000; α = 0,05) namun tidak signifikan menurunkan tekanan darah diastolik (p value = 0.167; α = 0,05). Terapi ini disarankan untuk diterapkan sesuai dengan prosedur dan dilakukan secara rutin untuk mendapatkan pengaruh yang maksimal. ......Hypertension is a major factor causes the death of older people globally. Various efforts have been made but are not optimal. These conditions encouraged scientists to develop nonpharmacological therapies to complement pharmacological therapy, one of them was progressive muscle relaxation and music therapy. The purpose of this study was to determine the influence of RESIK toward blood pressure in older people with hypertension in Depok. This study used quasi experimental design with pre-post test with control group approach. One hundred older people with hypertension divided into two groups using stratified random sampling and purposive sampling. After 11 RESIK therapy sessions in 6 days, t-test analysis showed the decrease of blood pressure in 29.2 mmHg at systolic blood pressure and in 16.2 mmHg at diastolic blood pressure. In conclusion, RESIK could decrease systolic blood pressure (P value = 0,000; α = 0,05) but it could not significantly decrease diastolic blood pressure (P value = 0.167; α = 0,05). This therapy was recommended to be applied in accordance with the procedure and done regularly to get the maximum influence.