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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Fadilla Madani Istyabudi
Analisis Faktor-Faktor yang Mempengaruhi Niat Beli dan Pembelian Impuls Produk Fashion Melalui Media Sosial Influencer Konsumen Generasi Y dan Generasi Z = The Analysis of Factors Affecting Fashion Product Purchase Intention and Impulse Buying Through Social Media Influencer Among Generation Y and Generation Z Consumers
" The emergence of digitalization shapes another marketing tool using social media as one of the most prominent marketing campaigns, especially in the fashion industry. This is also contributed by social media influencers who are acting like celebrities in their respective social media platforms. As social media is dominated by Generation Y & Z, this research aims to identify the factors of buying behavior on Generation Y & Z. To execute this, a research model combining ... "
Depok: Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022
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UI - Skripsi Membership  Universitas Indonesia Library