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Abstrak :
ABSTRAK
Perkembangan teknologi komunikasi dan transportasi serta mobilitas perpindahan penduduk antar wilayah menimbulkan permasalahan di Desa Pancawati, terutama pola-pola komunikasi dan interaksi diantara masyarakat desa yang berlainan etnik maupun antara warga desa dengan Kepala Desa dalam kapasitas sebagai agen modernisasi.

Penelitian ini menggunakan metode kualitatif dengan metode pengumpulan data melalui wawancara tidak berstruktur tetapi terfokus pada permasalahan, metode partisipasi observasi dan studi kepustakaan yang masing - masing dapat memberikan kelengkapan data penelitian.

Kerangka teoritis dalam penelitian ini mencakup teori - teori kepemimpinan dalam aspek komunikasi, teori modernisasi dan media massa serta teori komunikasi antar budaya yang banyak mengulas tentang hubungan antar etnik.

Berdasarkan pengamatan di lapangan ditemukan fenomena bahwa hubungan antar etnik di pedesaan dapat berlangsung jika terdapat kesamaan referensi terhadap nilai, kepercayaan dan sikap serta tujuan material; tetapi disisi lain etnosentrisme, stereotip negatif dan prasangka selalu membayangi dalam setiap interaksi dan komunikasi mereka. Pada kondisi ambivalensi sikap masyarakat, Kepala Desa sebagai agen modernisasi dalam komunikasinya kurang berhasil menjembatani berbagai nilai sosial budaya kelompok - kelompok etnik supaya saling berinteraksi dengan baik dan mendukung serta berpartisipasi dalam kegiatan pemerintahan desa.

Abstrak :
The medias independence pushed the demand emergence towards the broadcasting of better television, in view of the fact that the awarenessand the communitys knowledge towards the right to receive information also increased. The demand of the quality not was limited by the contents aboutdemocracy in being national, but also was related to the quality of the picture, the clarity of the voice and the easier access of the channel. One of the factors that it was hoped could support the quality of the broadcasting of television is the digitalization to overcome the limitations of the electronic medias channel, that generally at this time still uses the analogous model. However the process of the move from system the analogous broadcasting to digital experienced the legal hindrance, the connection with the communitys purchasing power and the technical and administrative aspect that was dealt with by the government and the community. Barriers to migration from analog to digital, resulting in the hope to gain a clearer television shows, which have an impact on the satisfaction of the audience to watch the news the news charged democratization in various parts of the world, be delayed. In fact, within the scope of freedom of communication and expression, interesting news shows will encourage public awareness to participate oversee the running of their government democratically. With analog impressions are of lesser quality, and difficult to access in some areas, and in certain environments, which are not connected to the channel well, not all the people can see the news completely democratic governance. The expectations to improved quality of digital broadcasts, but it should be understand to transfer from analog to digital