Ditemukan 3 dokumen yang sesuai dengan query
Dilenschneider, Robert L.
Taibei: Tian Xia Wen Hua, 1994
SIN 658.403 8 DIL g
Buku Teks Universitas Indonesia Library
Dilenschneider, Robert L.
"Public relations was among the first industries to harness the power of the Internet. But along with business and the rest of the world, PR has changed in the digital age. "The AMA Handbook of Public Relations" is written to help PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage. Readers will learn how to work with trade and consumer media, leverage technology including blogs, podcasts and social networking sites, monitor the Web, manage rumors and crises and quantify online PR efforts and the results they create."
New York: American Management Association, 2010
e20440752
eBooks Universitas Indonesia Library
Dilenschneider, Robert L.
Taiabei Shi: Tian xia wen hua chu ban gu fen you xian gong si,, 1997
SIN 158.2 DIL w
Buku Teks Universitas Indonesia Library
