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"Tesis ini tentang strategi pemasaran perpustakaan perguruan tinggi yang dilakukan di Perpustakaan Universitas ? Universitas Kristen Satya Wacana (PUUKSW) Salatiga untuk membahas dan menganalisa langkah-langkah yang telah dilakukan oleh PU-UKSW dalam kaitannya dengan strategi pemasaran. Penelitian ini adalah penelitian kualitatif dengan desain deskriptif. Dalam temuan penelitian ini terungkap bahwa strategi pemasaran yang dilakukan oleh PU-UKSW tidak terencana dan terprogram dengan baik, sekalipun langkah-langkah strategi pemasaran: segmentation, targeting dan positioning serta bauran pemasaran (4P/PC) dilakukan. Dari hasil penelitian tersebut menyarankan bahwa PU-UKSW perlu merumuskan ulang visi-misi dan memasarkannya secara internal untuk dipahami staf, serta PU-UKSW membuat perencanaan marketing strategis untuk melakukan pemasaran yang berhasil dan memasukkannya dalam program kerja secara terstruktur. Untuk dunia kepustakawanan perlu memasukan satu unit dalam struktur organisasi yang menangani pemasaran secara khusus dan untuk dunia pendidikan kepustakawanan perlu membekali mahasiswa dengan bidang pemasaran perpustakaan.This thesis is about the marketing strategy implemented in a university library _ Satya Wacana Christian University Library Salatiga. It discusses and analyses the stages that the library has taken in terms of marketing strategy. This research is a qualitative research with a descriptive design. The findings indicate that the library has not prepared a wellplanned marketing strategy, although it has carried out the stages in marketing strategy, which are segmentation, targeting, positioning and marketing mix (4P/PC). This research recommends that SWCU library 1). Should redefine its vision and mission statement and market it internally to its staff, 2). Prepare a strategic marketing plan and include it in the library?s program. In regards to librarianship, it is necessary to have a marketing unit within a library?s organizational structure; while in relation to library education, it is necessary to include library marketing in the curriculum.;This thesis is about the marketing strategy implemented in a university library _ Satya Wacana Christian University Library Salatiga. It discusses and analyses the stages that the library has taken in terms of marketing strategy. This research is a qualitative research with a descriptive design. The findings indicate that the library has not prepared a wellplanned marketing strategy, although it has carried out the stages in marketing strategy, which are segmentation, targeting, positioning and marketing mix (4P/PC). This research recommends that SWCU library 1). Should redefine its vision and mission statement and market it internally to its staff, 2). Prepare a strategic marketing plan and include it in the library?s program. In regards to librarianship, it is necessary to have a marketing unit within a library?s organizational structure; while in relation to library education, it is necessary to include library marketing in the curriculum."

"Tesis ini isinya membahas konsep ecomuseum pasar terapung Lok Baintan agar dapat dilestarikan sebagai identitas budaya Kalimantan Selatan, sebab setiap kebudayaan memiliki ciri dan karakteristik tersendiri berdasarkan lingkungan dan alam sekitarnya. Dengan pertanyaan penelitian ?Bagaimanakah Konsep Ecomuseum di Kalimantan Selatan Untuk Menjadikan Pasar Terapung Lok Baintan Sebagai Ecomuseum?. Penelitian ini adalah penelitian diskriptif kualitatif dengan tahapan pengumpulan data, analisis data dan pembahasan. Hasil dari penelitian ini, menyimpulkan bahwa Pasar Terapung Lok Baintan dapat dilestarikan dan diusulkan menjadi ecomuseum. Agar dapat terus berlangsung sebagai identitas budaya Kalimantan Selatan dengan pemberdayaan masyarakat setempat.

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This thesis discusses the concept Ecomuseum contents Lok Baintan floating market in order to be preserved as cultural identity of South Kalimantan, because every culture has its own characteristics and characteristics based on the environment and natural surroundings. With the research question "How Ecomuseum concept in South Kalimantan To Make Floating Market Lok Baintan As Ecomuseum". This research is a descriptive qualitative research with the stages of data collection, data analysis and discussion. The results of this study, concluded that the Floating Market Lok Baintan can be preserved and promoted to the Ecomuseum. To be able to continue to take place as a cultural identity of South Kalimantan with the empowerment of local communities."

"Local wisdom of Mentawai people in managing forest and natural resources in Siberut, Indonesia."

"Kajian ini merupakan aplikasi riset tindakan berbasis Soft Systems Methodology yang mengacu kepada dual imperatives dari McKay dan Marshall ( 2001) yaitu research interest dan problem solving interest untuk melakukan penataan ulang governansi dalam pengelolaan hutan lindung. Institusi yang memegang peranan penting dalam governansi pengelolaan hutan lindung di Kabupaten Wonosobo adalah Perum Perhutani berdasarkan Peraturan Pemerintah Nomor 72 Tahun 2010. Adapun pihak lain yang terkait erat dengan pengelolaan hutan lindung adalah pemerintah daerah, masyarakat desa hutan, serta stake holder seperti Lembaga Swadaya Masyarakat (LSM).Dalam prakteknya, governansi dalam pengelolaan hutan lindung banyak menghadapi permasalahan. Permasalahan tersebut disebabkan antara lain oleh perambahan serta perusakan hutan lindung yang mengakibatkan terjadinya deforestasi dan berkurangnya fungsi hutan lindung. Implementasi kebijakan serta koordinasi dalam rangka pengelolaan hutan lindung juga menghadapi berbagai permasalahan. Oleh karena itu tujuan penelitian ini adalah untuk menganalisis penataan ulang governansi, implementasi kebijakan, serta pelaksanaan koordinasi yang efektif dalam pengelolaan hutan lindung.Hasil kajian menunjukkan bahwa penataan ulang governansi dalam pengelolaan hutan lindung dapat dilakukan melalui perubahan yang systematically desirable dan culturally feasible di mana partisipasi, efisiensi dan efektivitas, keadilan dan kesetaraan, transparansi, akuntabilitas, dan konsensus dapat diadopsi sebagai prinsip-prinsip governansi yang baik dalam pengelolaan hutan lindung di Kabupaten Wonosobo. Implementasi kebijakan menyangkut hutan lindung dapat dimaksimalkan dengan meningkatkan pemahaman masyarakat desa hutan mengenai fungsi hutan lindung. Komunikasi dan interaksi yang intensif antar institusi sangat penting untuk meningkatkan efektivitas koordinasi dalam pengelolaan hutan lindung di Kabupaten Wonosobo.

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This study is an application of action research based on the Soft Systems Methodology which refers to the concept dual imperatives, as put forwarded by McKay and Marshall (2001) ? research interest and problem solving interest ? in dealing with restructuring governance for protected forests. According to the Government Regulation No. 72 of 2010, Perum Perhutani is a government institution that should play a crucial important role in the governance of protected forest in the Wonosobo Regency. Other parties having close relations to the governance of protected forests are local governments, villagers living next to the forests, as well as those stakeholders such as non-governmental organizations (NGOS).In practice, the governance of protected forest management does face a lot of problems. These problems are partly caused by encroachment and destruction of protected forests which then lead to deforestation and also reduced functions of the protected forests. In addition to this, policy implementation and coordination within the context of protected forest management also face various problems. Therefore, the main purpose of this research is to investigate governance restructure, policy implementation, as well as the implementation of effective coordination in the management of protected forests.The results show that governance restructure for the protected forest management can be done through systematically desirable and culturally feasible changes in which participation, efficiency and effectiveness, fairness and equality, transparency, accountability, and consensus can be adopted as principles of good governance in the management of protected forests in the Wonosobo Regency, in particular. Maximum efforts associated with protected forest oriented policy implementation can be made by enhancing the nearby villagers?s understanding of the functions of protected forests. At the same time, intensive communication and interaction among related institutions are also essential in order to improve the effectiveness of coordination in the management of protected forests in the Wonosobo Regency."

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