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Abstrak :
ABSTRAK
ABSTRAK
Marketing insurance products through telemarketing media is a form of insurance product offerings made through telemarketers 39 telephony media to prospective customers. This is done in line with the growth of the insurance industry in Indonesia where the implementation is considered easier, efficient, and can reach more markets. Usually this type of marketing is done by the cooperation bancassurance between insurance companies and banks. However, the marketing of insurance products through telemarketing has several disadvantages such as discrepancy between telemarketers and prospective customers and differences of opinion regarding the validity of the agreement. The research is normative juridical which aims to conduct a juridical review on insurance product marketing through telemarketing media through case study at PT BL Insurance Company. If reviewed from the terms of the validity of the agreement under Article 1320 of the Civil Code, the insurance agreement through telemarketing is a legal agreement because the insurance agreement is a reciprocal agreement that is consensual. In addition, telemarketing activity is one form of bancassurance marketing cooperation based on Circular Letter of Financial Services Authority Number 33 SEOJK.03 2016 concerning Implementation of Risk Management at Banks Conducting Marketing Cooperation Activities with Insurance Company Bancassurance .