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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Akhmad Ramakarna
Peran moderasi dukungan pemerintah untuk meningkatkan niat membeli terhadap produk hijau: perpanjangan teori perilaku terencana = The moderating role of government support to increase the purchase intention of green products: the extended theory of planned behaviour framework
" The purpose of this study is to understand how the Extended Theory of Planned Behaviour, which comprises of Attitude, Subjective Norm, and Perceived behavioural Control can affect the purchase intention of Green Products. Antecedents were also added as an extension, which are environmental knowledge and environmental concern to add on within the framework, so that readers will understand how these to antecedents are affecting our daily behaviour as consumers of green products. Additionally, the moderating ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library