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Abstrak :
[ABSTRAK
Dewasa ini, marak kita temui istilah lovers dan haters. Istilah itu muncul akibat adanya hubungan antara merek dan konsumen. Hubungan atau relasi yang kuat di antara konsumen dan merek berkembang menjadi cinta pada merek. Penelitian mengenai kecintaan pada merek mulai berkembang, dari anteseden hingga outcomes-nya. Penelitian ini menjelaskan adanya pengaruh dari relasi merek konsumen terhadap intensi pembelian ulang dan buah bibir dalam kategori produk utilitarian (smartphone) dan hedonis (softdrink). Dalam penelitian ini, penulis menggunakan analisis structural equation modeling atau SEM dengan piranti lunak AMOS 22. Kuesioner disebar pada 213 responden dari kategori produk smartphone dan 220 responden dari kategori produk softdrink. Hasil dari penelitian terdapat perbedaan antara relasi merek dengan outcomes-nya pada dua kategori produk yang diuji. Pada kategori produk smartphone, cinta pada merek tidak mempengaruhi intensi pembelian ulang, tetapi mempengaruhi penyebaran buah bibir positif oleh konsumen terhadap produk. Sedangkan, pada kategori produk soft drink, preferensi merek tidak mempengaruhi intensi pembelian ulang, dan konsumen yang memiliki intensi pembelian ulang tidak mempengaruhi terciptanya buah bibir suatu merek oleh konsumen.

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ABSTRACT
Today, we have come across the term lovers and haters. The term that emerged as a result of the relationship between brands and consumers. Strong relationship between consumer and brand is growing into a term called brand love. Therefore, research on brand love began from its antecedents to outcomes. In this research describes the influence of consumer brand relation to the repurchase intention and positive word-of-mouth in the category of utilitarian products (smartphones) and hedonic (soft drinks). In this research, the authors used structural equation modeling analysis or SEM with AMOS 22. The questionnaire was distributed to 213 respondents from smartphone product category and 220 respondents from soft drink product category. As the results of the study, there is a significance difference between brand relationship with its outcomes on two product categories tested. Brand love did not affect repurchase intention, but positively affect word-of-mouth on smartphone product category. Meanwhile, the result of soft drink product category, brand preference does not affect repurchase intentions, and consumers who wants to repurchase the product does not intend to spread word-of-mouth about the product, Today, we have come across the term “lovers and haters”. The term that emerged as a result of the relationship between brands and consumers. Strong relationship between consumer and brand is growing into a term called brand love. Therefore, research on brand love began from its antecedents to outcomes. In this research describes the influence of consumer brand relation to the repurchase intention and positive word-of-mouth in the category of utilitarian products (smartphones) and hedonic (soft drinks). In this research, the authors used structural equation modeling analysis or SEM with AMOS 22. The questionnaire was distributed to 213 respondents from smartphone product category and 220 respondents from soft drink product category. As the results of the study, there is a significance difference between brand relationship with its outcomes on two product categories tested. Brand love did not affect repurchase intention, but positively affect word-of-mouth on smartphone product category. Meanwhile, the result of soft drink product category, brand preference does not affect repurchase intentions, and consumers who wants to repurchase the product does not intend to spread word-of-mouth about the product]

Abstrak :
Skripsi ini membahas penggambaran tokoh Emma Bovary sebagai tokoh utama dalam film televisi Madame Bovary adaptasi BBC dari novel karya Gustave Flaubert, Madame Bovary. Analisis dalam skripsi ini menggunakan konsep dan teori pengkajian sinema dari Joseph M. Boggs yang mencakup aspek naratif dan sinematografis dalam film. Selain itu, teori adaptasi dari Linda Hutcheon juga digunakan dalam skripsi ini. Hasil penelitian ini menunjukkan adanya perbedaan antara tokoh Emma Bovary di film adaptasi garapan BBC dan di sumber adaptasinya. Perbedaan itu yang menjadi kekhasan tersendiri dari tokoh Emma yang merupakan interpretasi dari sutradaranya yang berkebangsaan Inggris. Kekhasan itu dibedakan dari gambaran umum tokoh Emma Bovary yang digambarkan dalam sumber adaptasinya, yaitu pada novel Madame Bovary karya Gustave Flaubert. ...... This study focuses on the portrayal of Emma Bovary as the main character in film television Madame Bovary adapted by BBC from the novel by Gustave Flaubert. This research uses the concept and theory of cinema studies by Joseph M. Boggs and theory of adaptation by Linda Hutcheon. The conclusion of this research indicates the differences between Emma Bovary character in film and its novel. The differences become the peculiarities of the character interpreted by the director. In its adaptation, the character of Emma Bovary distinguishes by the characteristic in the source of adaptation, a novel by Gustave Flaubert, Madame Bovary.