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Multinational management: a casebook on Asias global market leaders

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market...

Switzerland: Springer International Publishing, 2016

e20510022

eBooks Universitas Indonesia Library

International business diplomacy: how can multinational corporations deal with global challenges?

Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment. ...

United Kingdom: Emerald, 2018

e20469409

eBooks Universitas Indonesia Library