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Ditemukan 31246 dokumen yang sesuai dengan query
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Urban, Glen L., author
Englewood Cliffs, N.J.: Prentice-Hall, 1991
658.83 URB a
Buku Teks  Universitas Indonesia Library
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Urban, Glen L., author
New Jersey: Prentice-Hall, 1991
658.8 URB a (1)
Buku Teks  Universitas Indonesia Library
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Urban, Glen L.
Englewood Cliffs: Prentice Hall INC, 1991
658.802 URB a
Buku Teks  Universitas Indonesia Library
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Manulang, Merry Kristiani, author
PT. Prima Value Indonesia is a management-consulting company which built by passion to give the clients the best services and solutions and also add value to their businesses. Its main dimensions of specialization are management consultancy, research and survey, also knowledge development. New product or service development can be fail...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2005
T18587
UI - Tesis (Membership)  Universitas Indonesia Library
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Koko Ratna Komara, author
Memasuki awal tahun 2000 terjadi pertumbuhan penjualan yang pesat pada produk kredit pemilikan rumah (KPR) yang dipicu oleh pertumbuhan industri properti. Bank X merupakan salah satu pelaku dalam indutri perbankan yang berusaha menangkap peluang tersebut. Dalam industri perbankan, untuk memasarkan produk KPR setiap bank banyak bekerjasama dengan para pengembang karena...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
T18565
UI - Tesis (Membership)  Universitas Indonesia Library
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Hamper, Robert J., author
Combining time-tested marketing tools with the global trends, this book guides you through every step of the strategy process. It includes advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysi...
New York: McGraw-Hill, 2014
658.802 HAM u
Buku Teks  Universitas Indonesia Library
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Setyo Wahyudi, author
Pada masa sekarang ini, industri perbankan nasional mulai melakukan recovery setelah beberapa dekade sebelumnya mengalami krisis sejak pertengahan tahun 1997, diawali dengan terjadinya krisis moneter, akibat dari jatuhnya nilai rupiah terhadap valuta asing sehingga neraca pembayaran menjadi negatif, lalu diikuti krisis perbankan, krisis ekonomi, krisis sosial, krisis kepercayaan dan akhirnya...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2005
T14169
UI - Tesis (Membership)  Universitas Indonesia Library
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Cravens, David W., author
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved...
New York: McGraw-Hill, 2013
658.802 CRA s
Buku Teks  Universitas Indonesia Library
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Damian Ryan, author
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing. Understanding Digital Marketing looks at the world of digital marketing: how...
London: Kogan Page, 2014
658.8 RYA u
Buku Teks  Universitas Indonesia Library
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Scott, David T., author
Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What's been missing-until now-is a strategic look at how lead-generation...
New York: [American Management Association, ], 2013
e20437448
eBooks  Universitas Indonesia Library
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