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"This fascinating book reveals how habits are made, broken and, more than anything, manipulated. It's full of unbelievable stories, such as: The supermarket analyst who came up with a way of determining which women were pregnant before they even knew - so he could influence what they bought in his store. One day a furious father came in complaining that his 15-year-old daughter was being targeted with pregnancy products; the store apologised and considered scrapping the programme. A week later, the father returned to apologise - his daughter was, they'd discovered that morning, pregnant! Eugene, the brain-damaged patient who can't form new memories or even register what's going on."

"The rapid growth of wind power and the implications of this on future power system planning, operation and control has become an even greater challenge in today?s liberalised electricity market conditions. This essential new book examines the main problems of wind power integration and guides the reader through a number of the most recent solutions based on current research and operational experience of wind power integration."