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"Penelitian ini bertujuan untuk melihat hubungan antara need to belong dan materialisme pada mahasiswa konsumen luxury fashion brand atau produk fesyen mewah bermerek. Need to belong merupakan sebuah kebutuhan untuk membentuk dan mempertahankan sebuah hubungan interpersonal yang mendasar dan dimiliki oleh semua manusia (Baumeister & Leary, 1995). Materialisme merupakan sebuah keyakinan yang dianut seseorang tentang seberapa pentingnya kepemilikan di dalam kehidupan mereka (Richins & Dawson, 1992). Responden penelitian ini adalah mahasiswa konsumen luxury fashion brand di wilayah Jabodetabek yang berjumlah 207 orang. Need to belong diukur menggunakan alat ukur Need to belong Scale (Leary, Kelly, Cottrell, & Schreindorfer, 2007). Materialisme diukur dengan alat ukur MVS short form (Richins, 2004) yang merupakan versi modifikasi singkat dari alat ukur MVS (Material Value Scale) yang disusun oleh Richins dan Dawson (1992). Hasil penelitian ini menunjukkan terdapat hubungan positif yang signifikan antara need to belong dan materialisme ( r(205) = .255, p < .01. ) Selain itu ditemukan pula bahwa need to belong memiliki korelasi positif yang signifikan dengan seluruh dimensi materialisme, yaitu pursuit of happiness, acquisition centrality, dan possession define success yang memiliki korelasi tertinggi. Hasil penelitian ini menunjukan pentingnya peranan orangtua terhadap pengeluaran anak, adanya intervensi kepada mereka yang membutuhkan dari kalangan psikolog dan pendidik, serta strategi marketing LFB yang tidak terfokus pada mahasiswa.

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This research aims to find relationship between need to belong and materialism in college student luxury fashion brand consumer. Need to belong can be defined as a need to form and maintain at least a minimum quantity of interpersonal relationships, is innately prepared and hence nearly universal among human beings (Baumeister & Leary, 1995). Materialism is a value about the importance of possessions in one's life (Richins & Dawson, 1992). Participants of this research were undergraduate college students in Jabodetabek area, with amounts 207 people. Need to belong was measured by Need to Belong Scale (Leary, Kelly, Cottrell, & Schreindorfer, 2007). MVS Short Form made by Richins (2004) was used to measure materialism, as a short modified version of Material Value Scale (Richins & Dawson, 1992). The result indicates there are positive and significant correlation between need to belong and materialism ( r(205) = .255, p < .01. ) Beside that, the result of the research also found that need to belong have positive and significant relation with all of materialism dimensions, which are acquisition centrality, pursuit of happiness, and possession define success as the strongest correlation. The results shown that the importance of parents guidance of their chindren expenses, intervention for whom needed the most by psychologist or educators, and marketing strategy that doesn’t focused on college students."

"Penelitian ini bertujuan untuk menguji pengaruh materialisme teradap compulsive buying pada kelas sosial ekonomi menengah dan atas di Indonesia. Materialisme merupakan sebuah keyakinan yang dianut seseorang tentang seberapa pentingnya kepemilikan di dalam kehidupan mereka (Richins dan Dawson, 1992). Compulsive buying dapat didefinisikan sebagai perilaku belanja yang abnormal dimana perilaku tersebut tidak terkontrol, berulang-ulang dan memiliki dorongan kuat untuk belanja yang dianggap sebagai cara untuk menghilangkan perasaan negatif seperti stres dan cemas (Edwards, 1993). Responden berjumlah 206 orang dengan karakteristik individu yang berusia antara 20-40 tahun, dengan sosial ekonomi status menengah dan atas, bertempat tinggal di wilayah Jabodetabek. Materialisme diukur dengan alat ukur MVS short form (Richins, 2004) yang merupakan versi modifikasi singkat dari alat ukur MVS (Material Value Scale) yang disusun oleh Richins dan Dawson (1992). Compulsive Buying diukur dengan alat ukur Compulsive Buying Scale yang disusun oleh Edwards (1993). Hasil utama penelitian ini menunjukkan bahwa materialisme dapat mempengaruhi skor compulsive buying secara signifikan β = .545, t(206) = 9.296, p < .01 Selain itu, materialisme juga dapat secara signifikan menjelaskan proporsi varians skor compulsive buying R2 = .298, F(1,206) = 86.415. Berdasarkan hasil tersebut, penting adanya pengarahan terhadap kelas sosial ekonomi menengah dan atas agar dapat menjadi konsumen yang cerdas dan lebih selektif agar terhindar dari konsekuensi-konsekuensi negatif yang ditimbulkan dari nilai-nilai materialisme dan compulsive buying.

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This research aims to find the influence of materialism on compulsive buying in middle & upper social economic class Indonesian. Materialism is a value about the importance of possessions in one's life (Richins & Dawson, 1992). Compulsive buying can be defined as abnormal form of shopping and spending in which the afflicted consumer has an overpowering, uncontrollable, chronic and repetitive urge to shop and spend (Edwards, 1993). Respondens of this research were individuals between the ages of 20-40 years old, with middle & upper social economy class, and live in Jabodetabek, with the amounts of 206 research participants. MVS Short Form made by Richins (2004) was used to measure materialism, as a short modified version of Material Values Scale (Richins & Dawson, 1992).

Compulsive buying was measured using Compulsive Buying Scale constructed by (Edwards, 1993) The main result of this research indicates that materialism is significantly predicted compulsive buying scores β = .545, t(206) = 9.296, p < .01. Furthermore, materialism also explained a significant proportion of variance in public compulsive buying scores, R2 = .298, F(1,206) = 86.415. Based on these results, it’s important to direct the middle and upper social economic class in Indonesia to become smarter and more selective consumer to prevent them from negative consequences from materialistic values and compulsive buying."

"Seiring dengan pesatnya kemajuan teknologi, kini hampir semua aktivitas dapat dilakukan dengan Internet, tidak terkecuali aktivitas berbelanja. Penelitian ini membahas tentang perilaku konsumen dalam berbelanja produk fashion secara online menggunakan Theory Reasoned Action (TRA) dengan melihat bagaimana variabel relative advantage, result demonstrability, compatibility, ease of use, visibility, dan perceived risk mempengaruhi sikap terhadap berbelanja produk fashion secara online. Selanjutnya juga bagaimana variabel attitude, dan subjective norms mempengaruhi intensi untuk terus melanjutkan penggunaan Internet untuk berbelanja produk fashion. Pengolahan data dalam penelitian ini menggunakan structural equation modeling (SEM). Hasil penelitian menunjukkan bahwa attitude dan offline subjective norms merupakan faktor yang berpengaruh terhadap intensi untuk terus melanjutkan pembelian produk fashion secara online. Ditambah juga, result demonstrability dan perceived risk berpengaruh terhadap sikap dalam berbelanja produk fashion secara online.

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Along with the rapid advances in technology, now almost all of the activities can be done with the Internet, including shopping activity. This study discusses consumer behavior on purchasing fashion products in the Internet using the Theory of Reasoned Action (TRA) to see how these variables; relative advantage, result demonstrability, compatibility, ease of use, visibility, and perceived risk affect attitudes toward online shopping fashion products. Furthermore, also how attitude, and subjective norms influence the intention to continue to use the Internet to purchase fashion products. Processing of the data in this study using structural equation modeling (SEM).

Findings show that consumers' attitude towards purchasing on the Internet is an influential factor on intentions to continue Internet purchasing. Additionally, result demonstrability and perceived risk are influential factors on attitudes towards this behavior."

"[ABSTRAKPenelitian ini membahas mengenai kesesuaian diri konsumen anak dengan brand(self-congruity) yang memengaruhi loyalitas brand (brand loyalty). Pengaruhantara self-congruity dan brand loyalty tersebut dimediasi oleh kualitas hubungandengan brand (brand relationship quality). Sebanyak 104 responden, yangmerupakan konsumen brand MILO berusia 11-14 tahun, berpartisipasi dalampenelitian ini. Analisis data dilakukan dengan Structural Equation Modelling(SEM) yang diolah menggunakan program SPSS 22 dan AMOS 21. Hasilpenelitian menunjukkan bahwa self-congruity tidak memengaruhi brand loyaltysecara signifikan. Sementara itu, self-congruity berpengaruh signifikan terhadapbrand relationship quality dan brand relationship quality berpengaruh signifikanterhadap brand loyalty. Maka penelitian ini menunjukkan bahwa self-congruitydapat berpengaruh signifikan terhadap brand loyalty apabila dimediasi oleh brandrelationship quality.ABSTRACTThis research examines the impact of self-congruity on brand loyalty. The impactof self-congruity to brand loyalty is mediated by brand relationship quality. 104children, which are consumers of MILO chocolate drink aged between 11-14years old, participated in this study. Researcher uses Structural EquationModelling (SEM) to analyze the data with SPSS 22 and AMOS 21 programs. Thisresearch finds that self-congruity does not have significant impact toward brandloyalty. However, self-congruity impacts brand relationship quality significantlyand brand relationship quality also impacts brand loyalty significantly. Hence, thisresearch indicates that self-congruity can impact brand loyalty significantly if it ismediated by brand relationship quality.;This research examines the impact of self-congruity on brand loyalty. The impactof self-congruity to brand loyalty is mediated by brand relationship quality. 104children, which are consumers of MILO chocolate drink aged between 11-14years old, participated in this study. Researcher uses Structural EquationModelling (SEM) to analyze the data with SPSS 22 and AMOS 21 programs. Thisresearch finds that self-congruity does not have significant impact toward brandloyalty. However, self-congruity impacts brand relationship quality significantlyand brand relationship quality also impacts brand loyalty significantly. Hence, thisresearch indicates that self-congruity can impact brand loyalty significantly if it ismediated by brand relationship quality., This research examines the impact of self-congruity on brand loyalty. The impactof self-congruity to brand loyalty is mediated by brand relationship quality. 104children, which are consumers of MILO chocolate drink aged between 11-14years old, participated in this study. Researcher uses Structural EquationModelling (SEM) to analyze the data with SPSS 22 and AMOS 21 programs. Thisresearch finds that self-congruity does not have significant impact toward brandloyalty. However, self-congruity impacts brand relationship quality significantlyand brand relationship quality also impacts brand loyalty significantly. Hence, thisresearch indicates that self-congruity can impact brand loyalty significantly if it ismediated by brand relationship quality.]"

"Jumlah kamar dan hotel di Indonesia terus meningkat setiap tahunnya. Dengan keadaan tersebut maka persaingan antar hotel di Indonesia pun akan terus meningkat setiap tahunnya, sehingga dibutuhkan strategi bisnis yang tepat untuk mempertahankan pelanggan lama serta menambah pelanggan baru. Dalam pembuatan strategi tersebut, penelitian ini meneliti pengaruh Brand Image, Price, Trust, dan Value pada Purchase Intention pelanggan. Setelah mendapatkan hasil analisa pengaruh Brand Image, Price, Trust dan Value pada Purchase Intention pelanggan, maka langkah selanjutnya adalah menggunakan Importance- Performance Analysis untuk mendapatkan action items beserta prioritas pelaksanaan pada setiap action items. Kemudian pada akhirnya hasil analisa tersebut dapat menjadi sebuah strategi bisnis bagi pengusaha hotel bintang empat di Indonesia untuk mengembangkan bisnisnya.

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The number of room and hotel in Indonesia are keep on rising for each year. With such condition then the competition between hotels in Indonesia will also keep on rising for each year, thus an accurate business strategy is required in order to maintain the regular customer and to add a new costumer. In the creation of such business strategy, this research is researching on the impact of Brand Image, Price, Trust, and Value on the customer's Purchase Intention. Upon obtaining the result of analysis on the impact of Brand Image, Price Trust, and Value on the customer?s Purchase intention, then the next steps is to utilize the Importance- Performance Analysis in order to obtain action items along with the priority of execution of each action items. Then in the end such analysis result can become a strategy for entrepreneur of four-star hotels in Indonesia to develop their business."

"ABSTRAKPenelitian ini dilakukan untuk mengetahui pengaruh e-lifestyle terhadap internet advertising avoidance. Selain itu juga, penelitian ini dilakukan untuk melihat manakah dari tiga dimensi internet advertising avoidance yang paling dipengaruhi oleh masing-masing dimensi e-lifestyle. Sampel pada penelitian ini adalah pengguna internet dengan durasi mengakses internet rata-rata minimal 2 jam dalam sehari. Data diolah dengan menggunakan metode Structural Equation Modelling. Hasil penelitian menunjukan bahwa e-lifestyle memiliki pengaruh positif terhadap internet advertising avoidance secara parsial. Hal ini karena hanya empat dari tujuh dimensi e-lifestyle yang berpengaruh signifikan terhadap internet advertising avoidance. Sedangkan dimensi internet advertising avoidance (cognitive avoidance, affective avoidance, behavioral avoidance) yang paling dipengaruhi oleh masing-masing dimensi e-lifestyle menunjukan hasil yang bervariasi.

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ABSTRACTThis study aims to analyze the effect of e-lifestyle on internet advertising avoidance. In addition, this study was conducted to see which of the three dimensions of internet advertising avoidance is most affected by the each dimension of e-lifestyle. Data for this research were collected from internet users who access the Internet at least 2 hours in a day. The data were analyzed using Structural Equation Modelling (SEM) method. The result of this research shows that e-lifestyle has a partially significant effect on internet advertising avoidance. This is because only four of the seven dimensions of e-lifestyle showed a significant effect on internet advertising avoidance. As for which dimension of internet advertising avoidance (cognitive avoidance, affective avoidance, behavioral avoidance) is most affected by the each of the e-lifestyle dimensions, the results varied."

"Pembelian Tidak Terencana dapat dipengaruhi oleh perilaku konsumen dan juga faktor-faktor lingkungan gerai. Perilaku konsumen yang dimaksud adalah perilaku konsumen yang mendekati atau menjauhi gerai (approach/avoiding). Faktor-faktor dalam lingkungan gerai seperti faktor suasana dan faktor sosial turut berperan dalam membuat konsumen berperilaku mendekati atau menjauhi gerai. Objek dalam penelitian ini adalah salah satu waralaba lokal di Indonesia yaitu J.CO Donuts & Coffee. Sampel penelitian ini adalah konsumen yang mengunjungi gerai J.CO Donuts & Coffee dalam kurun waktu satu bulan terakhir. Data diolah dengan menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini menunjukkan bahwa kedua faktor lingkungan gerai yang digunakan dalam penelitian yaitu faktor suasana dan faktor sosial terbukti berpengaruh signfikan terhadap perilaku konsumen untuk mendekati gerai. Variabel perilaku konsumen juga terbukti berpengaruh signifikan terhadap pembelian tidak terencana.

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Impulse buying can be effected by consumer behavior and store environment. Consumer behavior is either approaching store or avoiding store. Store environment such as ambient cues and social cues are also involved on making consumer approaching or avoiding store. The object of this research is one of local franchise in Indonesia, J.CO Donuts & Coffee. Sample of this research is consumer who?s visiting J.CO Donuts & Coffee store within a month. Data processed using Structural Equation Model (SEM). This research found that both ambient cues and social cues have significant effect on consumer approaching behavior. And consumer approaching behavior also has significant effect on impulse buying"

"ABSTRAKTujuan dari penelitian ini adalah untuk menginvestigasi bagaimana ketakutan mempengaruhi perilaku konsumen terhadap obat herbal dan konvensional dengan menganggap penghindaran penyakit sebagai alasan dari hubungan tersebut dan juga dengan melihat perbedaan kultur antara orang Belanda dan orang Indonesia. Penilitian empiris terhadap 81 responden dilakukan untuk mencapai tujuan dari penelitian. Hasil dari penelitian menunjukkan bahwa ketakutan memberi pengaruh positif ke perilaku terhadap obat herbal, penghindaran penyakit tidak menjadi alasan dibalik hubungan tersebut, dan kultur mempengaruhi perilaku terhadap obat herbal secara independen, atau terpisah dari ketakutan. Walaupun hasil dari penelitian bisa berkontribusi terhadap studio bat herbal, tidak ada hasil signifikan mengenai obat konvensionil.

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ABSTRACTThe objective of this study is to investigate how fear influences a consumer?s attitude towards herbal and conventional medicine, whilst considering how disease avoidance can explain the relationship, and how the attitudes differ in the Dutch and Indonesian culture. In order to achieve the objective, empirical research on 81 participants was performed. The results show that fear influences a positive attitude towards herbal medicine. Moreover, disease avoidance did not explain the relationship, and that culture, separate from fear, independently influenced the consumer?s attitude towards herbal medicine. Despite the contribution for herbal medicine, no significant remarks were found for conventional medicine;"

"Berkembangnya bisnis ritel dengan pesat membuat persaingan merebut pasar di antara para peritel tidak dapat dihindari. Untuk itu, mereka berusaha menampilkan toko mereka sebaik mungkin untuk menarik konsumen agar mau berkunjung ke toko mereka. Toko dianalogikan sebagai manusia yang memiliki kepribadian dan daya tarik. Penelitian ini bertujuan untuk mengetahui apakah store attribute memiliki pengaruh terhadap dimensi store personality secara berbeda antara segmen laki-laki dan perempuan dan apakah dimensi store personality memiliki pengaruh terhadap perilaku konsumen dalam memilih toko ritel yang akan mereka kunjungi. Hasil penelitian ini akan memberikan informasi terkait atribut toko apa saja yang membentuk kepribadian department store berdasarkan persepsi pria dan wanita dan pengaruhnya terhadap perilaku pemilihan department store.

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The rapid development of retail bussiness creates an avoidable grabbing market competition among the retailers. Therefore, the retailers attempt to create the display of their store as good as possible to attract consumers to visit their store. The store is considered as a human which has personality and attractiveness. This research aims to determine whether store attribute has influence to store personality dimension differently across different segment of gender and also to determine whether store personality dimension has influence to consumers storechoice behaviour that they will come in. The result of this research will provideinformation regarding any store attributes which make up the department store personality depend on perception of male and female. The result will also provide information regarding the influence of department store personality on consumers store choice behaviour."

"ABSTRAK This research demonstrated the influence of the country of origin by extending several cues such as sponsorship and type of slogans. In order to achieve the objectives, empirical research on 403 participants was conducted, coming from both developed and developing countries. The results show that there is no significant effect between all of the three variables. Despite the non significant interaction among these variables, we found an interesting pattern of result from a different level of studies. The findings obtained in this study confirm the concept of COO have a composite form representing variety of readings.

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ABSTRACTPenelitian ini menunjukkan pengaruh negara asal dengan menambahkan beberapa isyarat seperti sponsor dan jenis slogan. Dalam rangka mencapai tujuan, penelitian empiris pada 403 peserta dilakukan, berasal dari negara maju dan berkembang. Hasil penelitian menunjukkan bahwa tidak ada pengaruh yang signifikan antara tiga variabel. Meskipun interaksi non signifikan antara variabel-variabel ini, kami menemukan pola yang menarik dari tingkat penelitian yang berbeda. Temuan yang diperoleh dalam penelitian ini mengkonfirmasi konsep COO memiliki bentuk komposit yang mewakili berbagai bacaan."