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"In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries."

"It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation."

"Packed with do-this-now ideas to attract, engage, and win more customers and clients, this book reveals how to: avoid blah, blah, blah marketing; use magnetic marketing strategies that pull-not push-qualified decision-makers into your world; get noticed; position yourself as an expert; become the obvious choice in your market; and more."

"Pakaian dalam (underwear) merupakan kebutuhan sehari-hari bagi setiap individu dimana permintaannya semakin meningkat seiring dengan laju pertumbuhan dan tingkat kesejahteraan penduduk. Permintaan pakaian dalam khususnya pakaian dalam pria merupakan permintaan yang tidak tergantung musim. BeeMan adalah hasil produk yang dikeluarkan oleh CV. Sahabat Sentosa dimana UMKM ini bergerak dalam bidang industri dan perdagangan pakaian dalam untuk pria baik dewasa maupun anak-anak dengan target pasar kelas menengah ke bawah. Perusahaan ini sudah berdiri semejak tahun 2004. Permasalahan utama yaitu rendahnya Brand Awareness dari produk BeeMan di masyarakat. Pada kesempatan business coaching ini akan membahas bagaimana Marketing Channel dapat membantu peningkatan Awareness produk BeeMan dengan menitik beratkan perumusan konsep Affiliate Marketing. Dalam penelitian ini juga akan dijelaskan bagaimana digital marketing dapat membantu mempromosikan produk dan melaksanakan perekrutan agen-agen untuk melakukan pemasaran dengan sistem afiliasi.

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Underwear is a daily necessity for every individual whose demand is increasing along with the rate of growth and the level of welfare of the population. The demand for underwear, especially men`s underwear, is a request that does not depend on the season. BeeMan is the product produced by CV. Sahabat Sentosa where UMKM are engaged in the industry and trade in underwear for men, both adults and children, with a target of the lower middle-class market. This company has been established since 2004. The main problem is the low brand awareness of BeeMan products in the community. On this business coaching opportunity, we will discuss how Marketing Channel can help increase awareness of BeeMan products by emphasizing the formulation of the concept of Affiliate Marketing. In this study also will be explained how digital marketing can help promote products and carry out recruitment of agents to do marketing with affiliate systems."