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"We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication."

"A good story is often just the right method to effectively convey a message that supports an overall leadership communication plan. This issue explains how leaders can develop and use the art of storytelling to establish rapport, to enhance teamwork, and to send a message people will remember. It covers a step-by-step process to help incorporate storytelling in organizations. Also included is a case study based on the use of storytelling at Bell Atlantic and a job aid on story capturing and storytelling feedback."

""Are you hesitant to speak up at work? Do you come across too stridently? Are you afraid to say no? Do people tune you out when you talk? If you want to get people to listen to what you say -- and do what you want -- assertive communication should be your goal, says Judith Tingley. And the book explains not only why you should communicate more assertively in business, but also how to do it in such situations as: * giving and receiving feedback * expressing opinions * asking for what you want * dealing with rejection * delegating responsibility * expecting accountability The book provides examples of typical workplace communications scenarios, as well as two self-tests to help readers assess their present levels of directness. Readers will discover eight steps for effective communication and learn how to evaluate their goals from a communications standpoint.""

"In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn?t a matter of ""making nice,"" but a strategic necessity."