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"The sequencing of the human genome opened a new world of biomarkers. Is it possible to tell by a person's genetic signature how they would respond to a particular drug? his is the dream of "personalized medicine". At the moment as many as half of all drugs do not work for the people who take them. Such pharmacogenomics could also reduce the size and cost of clinical tests by allowing pharma firms to select the most suitable patients. But the reality is rather different. The difficulty lies in proving that they reliably correlete with clinical outcome. Companies that had placed their faith in genomics are now caught in a dilemma: to produce information only or new drugs. As the cost of gene sequencing has fallen, firms have rushed to offer genetic tests directly to consumers, often raising grand expectations. There now seems to be a backlash. Doctors have complained about being bypassed. Most generic tests directly do not provide conclusive evidence of this risk of disease Some academics also remain deeply skeptical about genomics being used in medicine. In addition , personalised medicine would be economic folly for firms who would need to develop a special pill for every patient. Traditionally firms sold conventional one - size - all drugs. Perhaps a better way would be mass customization."

"This volume analyzes food security issues such as agricultural policy, global agricultural trade, international agricultural research and development, biotechnology, climate change, food waste, and nutrition guidelines."

"This volume, the science of algal fuels (volume 25 of COLE), contains 26 chapters dealing with biofuels contributed by experts from numerous countries and covers several aspects of algal products, one being “oilgae from algae,” mainly oils and fuels for engines. "

"Systems metabolic engineering is changing the way microbial cell factories are designed and optimized for industrial production. Christoph Wittmann and Sang-Yup Lee have assembled the world leaders on systems metabolic engineering and cover the full story, from genomes and networks via discovery and design to industrial implementation practises. "

"This book will interest specialists dealing with cancer associated infectious complications, researchers working in the field of cancer biology, teachers and scientists in the field of microbiology, biotechnology, medicine and oncology. The unique coverage of bacteriology and cancer association in both positive and negative way can usher into development of novel thrust area for microbiology students and experts."

"The authors of this book have collected the most recent advances and discoveries applied to breeding for abiotic stresses in this book, starting with new physiological concepts and breeding methods, and moving on to discuss modern molecular biological approaches geared to the development of improved cultivars tolerant to most sorts of abiotic stress."

"In this volume, general aspects of biopatent law will be discussed. This involves questions of patentability, including ethical issues and issues of technicality, as well as questions of patent exhaustion in cases were reproducible subject matter, like cells or seeds, is protected. Moreover, active and passive patent strategies are addressed. Further, insight will be given into patent lifetime management and additional protective measures, like supplementary protection certificates and data exclusivity. Here, strategies are discussed how market exclusivity can be extended as long as possible, which is particularly important for biopharmaceutical drugs, which create high R&D costs."

"Bacteria in agrobiology : stress management, covers the major aspects on PGPR in amelioration of both abiotic and biotic stresses. PGPR mediated in priming of plant defense reactions, nutrient availability and management in saline and cold environment, hormonal signaling, ACC deaminase and its role in ethylene regulation under harsh conditions are suitably described."

"Chapters authored by known leading figures in the fluorescence field, new volume publishes annually, comprehensive coverage of the year's hottest and emerging topics, each Reviews in fluorescence volume is citable (ISI) and indexed. Reviews in Fluorescence 2010 topics include, novel metal-based luminophores for biological imaging. Hydration dynamics of probes and peptides in captivity, how does tobacco etch viral mRNA get translated? A fluorescence study of competition, stability and kinetics, synchronous fluorescence spectroscopy and Its applications in clinical analysis and food safety evaluation, quantitative molecular imaging in living cells via FLIM, a multiparametric imaging of cellular coenzymes for monitoring metabolic and mitochondrial activities, optimal conditions for live cell microscopy and Raster Image Correlation Spectroscopy (RICS)."

"This book arises from the NATO Advanced Study Institute “Technological Innovations in Detection and Sensing of CBRN Agents and Ecological Terrorism” held in Chisinau, Republic of Moldova in June 2010. It comprises a variety of invited contributions by highly experienced educators, scientists, and industrialists, and is structured to cover important aspects of the field that include developments in chemical-biological, and radiation sensing, synthesis and processing of sensors, and applications of sensors in detecting/monitoring contaminants introduced/dispersed inadvertently or intentionally in air, water, and food supplies. The book emphasizes nanomaterials and nanotechnology based sensing and also includes a section on sensing and detection technologies that can be applied to information security. Finally, it examines regional, national, and international policies and ethics related to nanomaterials and sensing. "