Ditemukan 445 dokumen yang sesuai dengan query
Brewster, Arthur Judson
New York: McGraw-Hill, 1947
659.1 BRE i
Buku Teks Universitas Indonesia Library
Brewster, Arthur Judson
New York: McGraw-Hill, 1954
659.1 BRE i
Buku Teks Universitas Indonesia Library
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising...
Cheltenham, U.K.: Edward Elgar, 2012
659.1 HAN
Buku Teks Universitas Indonesia Library
Well, William
New York: Prentice-Hall, 1995
659.1 WEL a
Buku Teks Universitas Indonesia Library
ABSTRACT
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a...
New York: Routledge, 2012
659.101 ADV
Buku Teks Universitas Indonesia Library
Caples, John
Englewood Cliffs: Prentice-Hall, 1974
659.1 CAP t
Buku Teks Universitas Indonesia Library
Ries, Al, author
New York: McGraw-Hill, 1986
659.1 RIE p
Buku Teks Universitas Indonesia Library
Nicosia, Francesco M.
New York: McGraw-Hill, 1974
659.1 NIC a
Buku Teks Universitas Indonesia Library
New Jersey: John Wiley and Sons, 2008
659.111 Kel
Buku Teks Universitas Indonesia Library
Schwab, Victor O
California: Wilshire Book Company, 1962
659.132 2 SCH h
Buku Teks Universitas Indonesia Library
