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"The student demographic of universities today has changed quite dramatically from even a decade ago. As universities seek to internationalise, widen participation and derive attendant reputational and financial benefits, along with greater opportunities for research collaborations and industry links, they also face a growing challenge associated with what Neil Murray terms 'the English language question'. In particular, as the proportion of students of non-English speaking backgrounds entering universities increases, there is growing concern over levels of language proficiency and what this can mean for educational standards, the student experience and, ultimately, institutional standing. Standards of English in Higher Education unpacks a number of key and interrelated issues - for example, the assessment of proficiency and the structure and nature of provision - that bear on the question of English language standards, and in doing so offers a frank and critical appraisal of English language in higher education today."

"The socially minded linguistic study of storytelling in everyday life has been rapidly expanding. This book provides a critical engagement with this dynamic i eld of narrative studies, addressing long-standing questions such as definitions of narrative and views of narrative structure but also more recent preoccupations such as narrative discourse and identities, narrative language, power and ideologies. It also offers an overview of a wide range of methodologies, analytical modes and perspectives on narrative from conversation analysis to critical discourse analysis, to linguistic anthropology and ethnography of communication. The discussion engages with studies of narrative in multiple situational and cultural settings, from informal–intimate to institutional. It also demonstrates how recent trends in narrative analysis, such as small stories research, positioning analysis and sociocultural orientations, have contributed to a new paradigm that approaches narratives not simply as texts, but rather as complex communicative practices intimately linked with the production of social life."

"2014 marks the 200th anniversary of the birth of the Norwegian nation following centuries of Danish rule. This book gives a comprehensive account of that entire 200-year period, and analyses how Norwegians defined, fought over, and developed their own independent Scandinavian language, differentiating it from Danish and Swedish, through language planning. The almost two centuries of Norwegian language planning and conflict encompassed an extraordinary sociolinguistic experiment which led to decades of intense linguistic struggle and which has had no parallel anywhere else in the world. This fascinating book-length case study provides students and scholars in sociolinguistics, historical linguistics, language planning and language policy with a richly detailed insight into the uniqueness of the Norwegian language development."

"Bahasa adalah aspek penting interaksi manusia. Di dalam masyarakat terdapat perbedaan gender yaitu laki-laki dan perempuan sehingga ragam bahasa yang digunakan juga berbeda. Tujuan dari penelitian ini adalah memaparkan perbedaan penggunaan bahasa laki-laki dan perempuan yang terdapat dalam kalimat pada situs iklan pencarian jodoh di Belanda, yaitu www.relatie.nl. Data akan disajikan dalam bentuk teks deskriptif. Sepuluh buah iklan pencarian jodoh digunakan sebagai data yang terdiri dari lima buah iklan dalam Vrouw zoekt Man dan lima buah iklan dalam Man zoekt Vrouw. Hasil analisis penelitian ini memaparkan bahwa perbedaan bahasa antara laki-laki dan perempuan terlihat dari cara mereka menuliskan adjektiva, jumlah kata, serta topik pada sebuah iklan pencarian jodoh yang sifatnya mempromosikan diri.

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Language is an important aspect of human interaction. In a society, we usually find gender differentiation which defines by man and woman so the variance of language used by man and woman also different. The objective of this research is to elaborate the difference of language utilization for man and woman in a soulmate searching website in the Netherlands, www.relatie.nl. The data will be presented in descriptive texts and sentences. The researcher used ten soulmate searching adverts as data, which consist of five adverts in Vrouw zoekt Man and five adverts in Man zoekt Vrouw. This research shows that language difference between man and woman can be found in the way the adverts write out adjective, quantity of word, and topic in soulmate searching adverts that has self-promoted characteristics."

"Iklan merupakan suatu hal yang lekat dalam keseharian kita. Penggunaan bahasa yang menarik menjadi kunci keberhasilan dalam sebuah iklan untuk menarik calon konsumen. Tujuan dari penelitian ini adalah untuk memaparkan bagaimana penggunaan bahasa yang digunakan di dalam 8 sub judul booklet Honda CR-V berbahasa Belanda terbitan tahun 2009 dalam mempengaruhi pemikiran pembacanya. Dengan menggunakan metode kualitatif analisis dilakukan terhadap 8 sub judul halaman yang ada di dalam booklet tersebut. Hasil analisis dari pengolahan data ini menujukkan bahwa penggunaan gaya bahasa dalam booklet Honda CR-V ini berfungsi untuk menekankan pada aspek teknologi, membuat kalimat menjadi lebih menarik, serta untuk mempengaruhi pemikiran pembaca di Belanda.

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Advertising is something that is inherent in our daily lives. The use of interesting language is the key to success in advertisement, namely to attract potential customers. The purpose of this research is to describe how the use of language especially the figure of speeches in the subtitlesi of the Honda CR-V's booklet 2009 can influence the mind of the reader. Using the qualitative method, the analysis was performed on the 8 subtitles. The results of the analysis show that the use of figure of speeches emphazise the technological aspects, making the subtitles more attractive, and to influence the mind tof the potential readers in the Netherlands."

"Kajian ini bertujuan memperoleh gambaran yang jelas tentang pemakaian istilah oleh kalangan profesional kedokteran dan profesional keuangan. Penelitian ini mencoba menggabungkan sosiolinguistik dan terminologi, yang disebut sosioterminologi. Data dijaring melalui penyebaran kuesioner ke kalangan dokter dan profesional keuangan. Kerangka teori yang diterapkan dalam penelitian ini ialah teori perencanaan bahasa, yakni tentang pembakuan istilah, dan pembentukan istilah.Pembakuan istilah merupakan proses yang kompleks yang memerlukan sejumlah proses, seperti penyeragaman konsep dan istilah, definisi istilah, pengurangan kehomoniman dan kesinoniman, penetapan penyebutan (designation), termasuk singkatan dan lambang serta penciptaan istilah baru. Dari dasar tersebut, saya mencoba membandingkan pemakaian istilah di kalangan profesional kedokteran dan keuangan. Bagaimana tingkat keseragaman istilah yang digunakan oleh kedua kalangan itu, baik dengan orang seprofesi maupun dengan orang tak seprofesi? Bagaimana sikap kedua kalangan profesional tersebut terhadap istilah Indonesia? Istilah serapan atau terjemahankah yang lebih cenderung dipilih?Hasilnya menunjukkan bahwa tingkat keseragaman pemakaian istilah di kalangan dokter, baik dengan orang seprofesi maupun dengan orang tak seprofesi tinggi, yakni 97.50% dan 90%. Sementara itu, tingkat keseragaman pemakaian istilah di kalangan profesional keuangan dengan orang seprofesi dapat dikatakan rendah (60%) dan dengan orang tak seprofesi sangat rendah (45%). Sikap dokter dan profesional keuangan terhadap istilah Indonesia positif. Namun, dari tingkat kepositifannya, sikap dokter lebih positif daripada sikap profesional keuangan. Ihwal istilah serapan dan terjemahan, keduanya cenderung memilih istilah serapan daripada terjemahan.

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The aim of this study is to obtain a description of the usage of terminology by medical and financial professionals. The research has tried to combine two disciplines, i.e. sociolinguistics and terminology and thus it could be named socioterminology. The theoretical framework for in this study is the theory of language planning, especially the standardization of terminology, and term formation.

Standardization of terms is a complex process that entails a number of operations, such as the unification of concepts, the definition of terms, the reduction of homonymy, the elimination of synonymy, the fixing of designations, including abbreviations and symbols, and also the coinage of new terms. For these reasons, I have tried to compare the usage of terminologies between medical and financial professionals. To what extent is the usage of terminologies by each professional uniform? How does she or he think about the Indonesian terminologies? Which terminology has he or she chosen? Does he or she prefer borrowed terms or translated terms?

The results indicate that the degree of uniformity in the usage of terminology by the professionals varies. The uniformity degree among the medical professionals is higher (97.50%) than that among the financial professionals (60%). A medical professional uses a different form when talking to his or her colleagues compared to the occasion when talking to someone who belongs to a different profession. The attitudes of both groups towards the Indonesian terms are positive, but the doctors' attitudes are more positive than those of the financial professionals. They prefer the borrowed terms to the translated terms."