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"ABSTRAKSkripsi ini membahas mengenai kampanye Stop the Trafficking of Children andYoung People yang dilakukan oleh The Body Shop Indonesia dari tahapperencanaan, pelaksanaan, hingga dampaknya terhadap sikap khalayak.Tujuannya untuk mengevaluasi input, output, dan outcome dalam kampanye.Konsep yang digunakan dalam penelitian ini adalah Public Relations, kampanyePublic Relations, evaluasi dalam Public Relations, serta macro model of PRevaluation. Penelitian ini merupakan penelitian kualitatif yang bersifat deskriptifdengan menggunakan paradigma post-positivisme. Hasil temuan dari penelitianini menunjukkan bahwa kampanye Stop the Trafficking of Children and YoungPeople yang diselenggarakan oleh The Body Shop belum bisa membentuk sikapkhalayak sasaran untuk lebih peduli terhadap permasalahan child trafficking. Darihasil tersebut, peneliti menyarankan The Body Shop untuk melakukan kampanyePublic Relations berdasarkan pada langkah-langkah kampanye yang baik, yaituterdiri dari tahap riset serta perencanaan strategis.

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ABSTRACTThis study discuss about Stop the Trafficking of Children and Young People

campaign conducted by The Body Shop Indonesia from the planning,

implementation, thorugh its impact on public attitudes. The purpose of this study

is to evaluate the input, output, and outcome in this campaign. Concepts used in

this study are Public Relations, Public Relations campaign, evaluation in Public

Relations, and macro model of PR evaluation. This research is qualitative

descriptive study using post-positivist paradigm. The findings of this study

indicate that Stop the Trafficking of Children and Young People campaign, held

by The Body Shop has not been able to shape the attitudes of target audiences to

be more concerrned with problems of child trafficking. From that result, the

researcher recommends that The Body Shop to conduct Public Relations

campaigns based on the good campaign steps, which consists of research and

strategic planning."

"Pentingnya membina hubungan baik sudah sangat disadari oleh setiap perusahaan. Salah satu usaha yang dilakukan Public Relations dalam menjaga hubungan harmonis dengan para stakeholders-nya tersebut adalah dengan menjaga hubungan baik dengan pemerintahan. Tulisan ini mencoba mengetahui bagaimana kegiatan divisi government relations yang dilakukan oleh Public Relations PT Mosesa Petroleum dalam upaya membangun hubungan baik dengan pemerintahan, serta kendala yang dihadapai dalam pelaksanaan kegiatan tersebut.Penelitian menggunakan paradigma konstruktivis, pendekatan kualitatif dan sifat penelitian deskriptif. Penulis menyimpulkan Public Relations PT Mosesa Petroleum telah melaksanakan berbagai bentuk kegiatan government relations sesuai dengan konsep yang ada dan dalam pelaksanaannya, PR Mosesa masih dalam proses pendekatan dan mulai mendapat kepercayaan dan dukungan dari masyarakat melalui pemerintah.

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The necessity in building good relations has been realized by every company. One of the Public Relations efforts in maintains the relationship to the stakeholders is to keep the good relations with the government people.

This paper research and try to study the activities of government relations division that conducts by Public Relations of PT Mosesa Petroleum, as well as the constraints in implementing these activities. The authors using a constructivism paradigm, a qualitative approach and descriptive research.

The authors conclude that Public Relations of PT Mosesa Petroleum has been implementing all the government activities itself in accordance with the concept. Public Relations of PT Mosesa still on their approaching programs to get support from their stakeholders in this case from government on behalf public."

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