Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 386 dokumen yang sesuai dengan query
cover
Cutlip, Scott M.
Jakarta: Kencana, 2011
659.2 CUT e
Buku Teks SO  Universitas Indonesia Library
cover
Herbert, Walter B.
Canada: Best Printing, 1928
659.2 HER p
Buku Teks SO  Universitas Indonesia Library
cover
Baskin, Otis W.
Madison: Brown & Benchmark, 1997
659.2 BAS p
Buku Teks SO  Universitas Indonesia Library
cover
Cutlip, Scott M.
New Jersey: Prentice-Hall, 1978
659.2 CUT e
Buku Teks SO  Universitas Indonesia Library
cover
Cutlip, Scott M.
Englewood Cliffs, N.J. : Prentice-Hall, 1958
659.2 CUT e
Buku Teks SO  Universitas Indonesia Library
cover
White, Jon
London: Business Book Limited, 1991
R 659.2 WHI h
Buku Referensi  Universitas Indonesia Library
cover
Zausner, Martin.
New York: Ronald Press Co, 1968
659.2 ZAU c
Buku Teks SO  Universitas Indonesia Library
cover
"With the increase of global trading activities and middle class consumers, Indonesia has become an attractive candidate for global companies looking to expand into new markets in the Asia-Pacific region. Indonesia offers growing market opportunities for future investors. On top of these rich potentials, the Indonesian public relations industry is also on the rise. Despite being a young industry, there is a growing demand for public relations services across all sectors (Yusuf, 2012). This growth is largely driven by the private sector, such as, property, finance, healthcare, technology and telecoms (Chan, 2011). Direct foreign investments are on the rise (Silaen and Sentana, 2013), which will result in an increase of occupational opportunities for public relations practitioners. Presently, international PR firms, such as, Edelman, Zeno Stratcom, Ogilvy, Weber Shandwick, and Burson-Marsteller have already established themselves in Indonesia. This paper, entitled "The Dynamic Public Relations Industry in Indonesia: Significant Frontiers and Influencers for Synergistic Communication," focuses on the development of the PR industry in Indonesia from its inception to its current state. Primary research includes different sets of interviews with public relations practitioners and Indonesian students studying public relations at university level in Indonesia and the United States. The result of these interviews will be utilized to analyze the history, predominant perceptions and current outlook of public relations practices, its role and function and the quality of PR education in Indonesia. Secondary research, on the other hand, in the form of theoretical frameworks will play a supportive role in framing arguments found in this body of work. All secondary research materials are retrieved from various scholarly journals, textbooks, and newspaper articles. Through this paper, the researcher wishes to provide essential contribution and analysis to explore the dynamic development of the public relations industry in Indonesia, which may then be utilized as a stepping-stone for future research."
330 ASCSM 29 (2015)
Artikel Jurnal  Universitas Indonesia Library
cover
Newsom, Doug
Boston, Massachusetts: Cengage Learning, 2017
659.2 NEW p
Buku Teks SO  Universitas Indonesia Library
cover
Rida Intan Marti Wulan
"Penelitian ini bertujuan menganalisa strategi E-Government Public Relations Kementerian Pekerjaan Umum dan Perumahan Rakyat dalam membangun reputasi organisasi. Teori yang digunakan adalah teori kehumasan dalam dunia pemerintahan, konsep E-Government Public Relations, teori reputasi organisasi, dan teori perencanaan strategis kehumasan. Penelitian ini merupakan penelitian kualitatif. Pengumpulan data dilakukan dengan wawancara mendalam serta observasi partisipatoris.
Hasil penelitian menunjukkan bahwa strategi EGovernment Public Relations pada Kementerian Pekerjaan Umum dan Perumahan Rakyat menggabungkan empat karakteristik, yaitu: strategic, integrated, targeted, dan measurable yang diimplementasikan ke dalam rangkaian perencanaan strategis kehumasannya. Media internet yang digunakan dalam rangka membangun reputasi organisasi adalah situs dan media sosial.

This research aims to analyze the strategy of E-Government Public Relations at the Ministry of Public Works and Housing in building the organization reputation. Theories that were applied are government public relations theory, the concept of E-Government Public Relations, reputation of organization theory, and strategic planning of public relations. This is a qualitative research. Data collected by indepth interviews and participatory observation.
The results show that EGovernment Public Relations strategy at the Ministry of Public Works and Housing incorporates four characteristics: strategic, integrated, targeted, measurable and implement them into PR strategic planning. Internet media used in order to establish the organization reputation are website and social media.
"
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
T44590
UI - Tesis Membership  Universitas Indonesia Library
<<   1 2 3 4 5 6 7 8 9 10   >>