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"Summary; How to compete in the right space for greater profitability and growth. The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify--until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company?s strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential."

"With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: Predict, monitor, and measure the success of campaigns based in both traditional and Internet media Align business and marketing goals Concentrate on the right metrics rather than drowning in a sea of data Turn data into actionable recommendations Providing case studies, techniques, and checklists, the book pays special attention to the new generation of web tools, and reveals how any business can effectively use the data available to them; and take advantage of every marketing opportunity."

"An easy-to-follow road map for building a high-profit practice."