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"Rasionalisasi artinya membuat lebih rasionil, lebih berpadanan, berusaha supaya perbuatan lebih sepadan dengan tujuan. Pada hakekatnya tak lain hanya berpedoman dengan akal untuk memperoleh pengetahuan. Buku ini menjelaskan dtentang rasionalisasi dalam ekonomi, yang berarti mempergunakan akal untuk memperbaiki perusahaan serta memperbanyak hasilnya. Rasionalisasi teknik dikatakan sebagai kemajuan teknik, yang mengganti pekerjaan tangan dengan pekerjaan mesin. Tetap mengemukakan manusia dan tetap memandang mesin sebagi alat manusia bekerja.Rasionalisasi pekerjaan artinya menyesuaikan pekerjaan kepada orang yang akan mengerjakannya. Juga harus menyesuaikan orang yang bekerja kepada pekerjaannya.Sedangkan rasionalisasi organisasi mesti dicapai dengan jalan berskutu, artinya penggabungan beberapa perusahaan yang berdiri sendiri menjadi satu perusahaan atau menjadi satu mufakat.Rasionalisasi pada hakekatnya baik, keburukannya terdapat dalam cara menggunakannya. Tergantung cara pandang, dari masyarakat kapitalis, sosialis atau koperatif."

"This book covers the main topics that students need to learn in a course on Industrial Organization.It reviews the classic models and important empirical evidence related to the field.However,it will differ from prior textbooks in two ways.First,this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today.The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses,and bounded rationality,for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization. "

"Small-cale farming and fisheries business are highly dependent on socio-agroecosystem condition, quality and performance of their products. This research aimed atformulating alternative empowerment model of farmer and fisher community. The research used research for development approach with multimethods, includingrapid assessment, observation, interview, focused group discussion, action research, and multistakeholders dialogue. Farmer and fisher representatives of six villages from different types of agroecosystem and related informants were involved in the research. Action research was conducted in Muara and Benteng Villages. Research results showed that quality of the products positively correlated to income of farmingbusiness. Community awareness and motivation to improve their socio-economics and environment, technical skills and extension services are key factors of successfulempowerment. "

"Understanding business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: improves student performanceunderstanding business puts students at the center. Its the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect Business, and the only program to offer the first and only adaptive eBook ever, smartbook. enhances your teachingThe authors are dedicated to supporting your teaching and your students learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author-team on the market that carefully review each and every resource to ensure cohesion. accessible to allThis learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. Whats more, it earner a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components."

"Penelitian ini bertujuan untuk menganalisis bagaimana eksistensi televisi lokal di Indonesia dalam hal ini JTV Surabaya melalui Model Organisasi Industri pada media. Model Organisasi Industri digunakan untuk memahami hubungan antara struktur pasar, perilaku, dan performa sebuah industri. Penelitian ini menggunakan paradigma konstruktivisme melalui pendekatan kualitatif deskriptif dengan desain penelitian studi kasus. Data dikumpulkan melalui wawancara dengan pekerja media dan studi dokumen dari lembaga rating. Hasil penelitian menunjukkan bahwa untuk dapat bertahan di tengah struktur pasar televisi yang oligopoli dan persaingan antar pemilik media, diperlukan strategi, seperti diferensiasi produk, riset program dan penentuan target khalayak.

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This study aims to analyze the existence of local television in Indonesia, in this case JTV Surabaya with The Industrial Organization Model. The Industrial Organization Model was used to understand the relation, specifically on market conduct, and

performance, specifically in media industry. This study used post-positivism through descriptive qualitative approach with case study research design. Data were collected through interviews with media workers and study documents from the rating agencies. The results showed that in order to survive in the middle of the television market structure of oligopoly and competition among media owners and concentration, a strategy was needed to be done, such as product differentiation, research programs and determining the target audience."

"ABSTRAKPenelitian ini bertujuan untuk mengetahui dampak kegiatan nontradisionalyang dilakukan perbankan yaitu diversifikasi pendapatan danaset serta struktur pasar terhadap respon pasar saham dan risiko padaperbankan di negara Indonesia dan Thailand. Penelitian ini menggunakanmetode panel dengan data tahunan selama 5 tahun setelah krisis 2009(2010 ? 2014). Penelitian ini menemukan bahwa di negara ? negaraberkembang seperti Indonesia dan Thailand, masih ditemukan manfaatdari kegiatan diversifikasi yaitu nilai market to book yang tinggi namunhanya sampai titik tertentu, setelah itu maka hubungan diversifikasidengan kinerja menjadi berlawanan. Penelitian ini juga menemukan bahwadampak diversifikasi aset lebih signifikan mempengaruhi kinerjadibandingkan dengan diversifikasi pendapatan. Selanjutnya ditemukanjuga bahwa struktur pasar yang terkosentrasi pada kedua negaramendapatkan respon pasar yang baik, dalam bentuk peningkatan harga.

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ABSTRACTThis study aims to examine the impact of non-traditional banking activitiessuch as diversification of income and assets, and the market structure onstock market response and performance in Indonesia and Thailand. Thisstudy uses panel data methodology using annual data for 5 years periodafter the crisis of 2009 (2010-2014). The results of the study show thatdeveloping countries are benefiting from diversification, since theyachieve higher market-to-book value but only up a to certain point, beyondthat point the relation between diversification and performance turns out tobe contrary. This study also find that asset diversification has significantimpact on performance."