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"When it comes to virtual reference, one size doesn't fit all. What works in one library won't necessarily work in another. How do you figure out what to do? The recently published Virtual Reference Service Guidelines from the Reference and User Services Association (RUSA), which is reproduced in appendix A, provides the starting point. Kern, a leading virtual reference expert, outlines the tools and decision-making processes that will help you and your library evaluate, tailor, and launch virtual reference services that are a perfect fit for your community and your library."

"Storytimes are essential to every public library and attract children and adults in droves, cementing the relationship between children and the library. In addition, they allow parents and caregivers to network and learn how to conduct similar programs at home. In this sequel to Family Storytimes, best-selling author Rob Reid packs More Family Storytimes full of all new material that gets everyone involved and participating in the fun."

"In Marketing Today?s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely."

"The revised second edition of this popular one-stop resource covers the basics of digital licensing for librarians in a plain-language approach that demystifies the process. Written from the librarian's perspective, this second edition Updates licensing terminology and changes in technology Covers opportunities for cost savings Includes further information on the global aspects of licensing Explains how to educate organizations that have signed license agreements Librarians play a unique role in license agreements and this book, which also includes a comprehensive checklist for a digital license, gives library professionals and students the tools needed to negotiate and organize license agreements."

"In difficult economic times, people turn to their local library for help seeking new work. "Crisis in Employment" offers the tools you need to support this growing group of patrons. Based on interviews with librarians across the country, as well as research from "ALA's Office for Research and Statistics", this "ALA Editions Special Report" offers advice and methods for providing appropriate training and education to job seekers with: tips for maximizing your library's physical resources; key reference resources useful to job seekers; and, advice on building partnerships with key community organizations. "Crisis in Employment" will help you meet the needs of patrons seeking new work, making career changes, or starting their own businesses in a comprehensive way that suits your local community's conditions."

"Even in a bad economy, companies have job openings they can?t fill. Considering the millions of people who are out of work or unhappily employed, how can that be?What are job seekers doing to turn off employers? And what is it that employers want but aren?t finding? Leading career expert and syndicated columnist Andrea Kay asked employers one simple question: why didn?t you hire the last ten people you interviewed? What it came down to, every time, wasn?t a matter of skills or experience, but how applicants seemed based on what they said or did. From lack of preparation, to pushiness, to a subtly defensive attitude, it's the simple behaviors prospective employees exhibit before, during, and after interviews that stand between them and job offers. Based on candid insights from real-life employers, and featuring a foreword by Richard Nelson Bolles, bestselling author of What Color Is Your Parachute?, this book helps job hunters take control of how they come across to the people in charge of hiring. From ?20 Things You Should Never Do? to a ?Would You Hire You?? test, This Is How to Get Your Next Job helps readers show hiring managers who they are and why they?re the perfect fit for the job they seek."

"The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketplace, from new attitudes and communication methods, to new ways of relating to increasingly wary Web 2.0 customers, the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to inspire the kind of word of mouth that catches fire and generates revenue. Featuring enlightening case studies and examples, as well as an updated version of the author's innovative Decision Matrix for identifying potential buyers and deter mining and crafting the right kind of message, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing the delivery method, harnessing the power of influencers, and measuring results. From how to navigate the latest digital media to what Malcolm Gladwell got wrong, this is still the last word on word of mouth."

"Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation."

"Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther's classic "The Marketing Plan", you'll learn how to navigate this perilous new landscape while actually generating a working marketing plan for your business. By answering questions in each chapter, readers will identify their marketing objectives and deploy specific strategies for every stage of the marketing cycle, from competitive and market analysis to planning, budgeting, brand development, and management. Featuring case studies and examples from major brand successes of the last ten years, the newest edition of "The Marketing Plan" is undoubtedly the most practical and the most up-to-the-minute - marketing strategy resource available. Complete with access to online software to aid in decision making, pricing, budget calculations, sales projections, and more, this one-of-a-kind guide provides everything you need to produce an impressive and professional marketing plan."

"Most people learn best through experience. Yet new managers are often tossed on to the front lines with absolutely no experience handling the toughest challenges they'll face: people problems. "The Management Training Tool Kit" includes all the tools you need to prepare your managers for anything. It supplies real-life case studies and analysis exercises for troubleshooting problems such as plummeting morale, interpersonal conflict, decreased productivity, disruptive employees, sexual harassment claims, and more. This innovative training guide features: 35 succinct yet nuanced case studies that examine common challenges; probing discussion questions that help pinpoint core issues; practical solutions that can be put to use resolving problems; role-playing exercises that bring the case studies alive; and guidelines that help trainers lead with skill and accuracy. New managers will make mistakes. But "The Management Training Tool Kit" will help them overcome obstacles with skill and confidence."